It’s not always easy to see exactly how an effective marketing strategy impacts your business. Click on the video to your right for an inside look at how the words you use to talk about your business really do matter. In fact, watch closely and you'll see how good marketing with strong messaging drives revenue.
Inbound - The Blog: The Secrets Behind Click To Close
Winning baseball games involves putting together the right combination of pitchers, defensive players, power hitters and role players. In most cases, it’s not always the most talented team that wins the World Series, but the best combination of players. Marketing is very similar. It’s not always the best company that gets the business, but the company with the most strategic combination of marketing tactics.
Unless you are 15 years old, coming up with content to post on your social media sites might be challenging for you. But with a little advanced planning it's not as hard as you might think. Here are nine things to consider posting today.
So you want to be a guest blogger or maybe someone told you that if you become a guest blogger you can drive traffic back to your website. The “no fluff” question you should be asking is “will this effort get me more leads?”
There is good news! Maybe. If you are a guest blogger you might get leads.
The reason we say "might" is because this effort has to be part of an integrated inbound Reality Marketing plan, not a disconnected tactic devoid of strategy.
Here's what you need to consider to make sure your guest blogging efforts don’t go unrewarded.
1. Only guest blog in places where your target audience is reading, commenting, sharing, spending time and appreciating content.
2. Check to make sure there is some critical mass on the site you are guest blogging for. If they only have 10 subscribers and 50 visitors a week that might help you get comfortable blogging, but it’s not going to drive any substantial traffic back to your site.
3. Before you start guest blogging, create compelling content offers and then include those offers in your blog post.
4. More importantly, make sure you have a Trio of Offers in place that allows new people to identify themselves to you by requesting one of your No Risk, Low Risk or Direct Business Offers.
5. Create dedicated landing pages connected to the sites you are blogging for so that you can track the results of your efforts.
6. Benchmark your current monthly website traffic, lead and conversion rates and then look back at this number monthly to see if your guest blogging efforts are having an impact.
After you get the hang of it, reach out to new and bigger sites. As you build a reputation, you will likely gain access to more guest blogging opportunities.
So, yes…you can drive leads by guest blogging if you follow the tips above.
Start Today – Create a list of potential sites that have a blog and accept content from guests. Then reach out to one or two. If they accept you, put together an editorial calendar of potential blog topics and start slowly. DON’T SKIP ANY STEPS OUTLINED ABOVE, even if it takes you a little longer to get ready. Then track your results and adjust accordingly.
Enjoy the leads!
Square 2 Marketing – Leading the Reality Marketing Revolution!
A few years ago, getting on the first page of Google was the goal for most marketers. With the torrent of social media sites and the changes in Google’s search strategy, the future of search is now social in nature.
There are so many social media websites out there, it's no wonder people are confused. Take a look at the list of the most obvious options: YouTube, Facebook, Twitter, LinkedIn, Tumblr, Flickr, Pintrest, Google+, MySpace, Friendster, Bedo, Tagged...and there are many more. Each of these websites have millions of registered users.
How do you make a purchase decision? If you are like most people, you start by asking your friends, family, peers and colleagues, right? They are your trusted advisers. If you have a business, then you might ask your attorney, accountant, financial planner or real estate broker. But, in essence, you are asking for a referral. If you are looking for more information on the new buyer behavior, click here.
We all want our networks to be larger. Many of us even measure our success in terms of the following questions. How many Facebook friends do you have? How many Twitter followers? How many connections on LinkedIn? Most of us understand the power behind these networks and how easy it is to communicate with these networks. But the question that begs to be answered is…how do you get more people to like, friend or follow you?
If you are successfully executing your Marketing Machine, your prospects are coming in contact with your content at various social media sites. Those people are in various stages of readiness. Some are doing preliminary research. Others are ready to buy today and the rest are somehwere in between. It’s critical that your content appeal to everyone, regardless of their placement on the “ready to buy” spectrum.
The Big Game is on Sunday, but wait instead of your one-time 30 second Super Bowl ad, you try a more scalable, repeatable Marketing Machine approach. Marketing is a marathon, not a sprint. Make sure your strategy is oriented to the long term because short term lift is not sustainable. Here is an option to consider.