Inbound - The Blog: The Secrets Behind Click To Close
So, you are ready to add an inbound marketing campaign to your current set of marketing tactics.
When it comes to creating an inbound marketing campaign for your CPA firm, Google+ has become a powerful platform and strong link in developing an overall strategy.
The thing about traditional methods of advertising for your CPA firm … there really isn’t anything setting you apart from your competitors. You could change your font, come up with a creative tagline and aim for better ad placement with more traffic.
By now, you’ve seen them, read them and probably even follow a few of them. They are blogs, and they’ve evolved from online journaling status to an integral part of the new buyer behavior.
While it’s likely your CPA firm has a website, it’s probably not creating the type of lead generation you wish it were. The main reason for this is that your website is not keeping up with current buyer behavior or the best search result practices dictated by SEO.
Now that you are intimate with the people in your target market, the next step is to create compelling messaging that moves them to action. The most effective way to do that is to identify the problems, challenges or “pains” they deal with day in and day out in their jobs.
Last week we talked about building a profile for each of your target markets. Today we are going to take it even farther. Not only do you need to understand all the demographic characteristics of your target prospects, but you need to have a personal relationship with them. That means creating “personas.”