Inbound - The Blog: The Secrets Behind Click To Close

 

The Down And Dirty Secrets On How Inbound Marketing Generates Leads

If you've been following along and you're a CMO or VP of Marketing, then yesterday's post should have gotten you going on your content marketing plan and how to map offers to your sales funnel.

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Why Inbound Marketing Needs Offers At Each Stage Of The Sales Funnel

So, you are ready to add an inbound marketing campaign to your current set of marketing tactics.

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CPA Marketing Secret #5: Video Marketing Drives Purchase Intent

When it comes to the new buyer behavior, video marketing plays an integral role – especially concerning experiences a potential client or customer has yet to encounter.

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CPA Marketing Secret #3: Thought Leadership Drives Leads

The thing about traditional methods of advertising for your CPA firm … there really isn’t anything setting you apart from your competitors. You could change your font, come up with a creative tagline and aim for better ad placement with more traffic.

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CPA Marketing Secret #2: Blogging Creates A Critical Online Presence

By now, you’ve seen them, read them and probably even follow a few of them. They are blogs, and they’ve evolved from online journaling status to an integral part of the new buyer behavior.

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CPA Marketing Secret #1: What Is SEO And What’s In It For Me?

While it’s likely your CPA firm has a website, it’s probably not creating the type of lead generation you wish it were. The main reason for this is that your website is not keeping up with current buyer behavior or the best search result practices dictated by SEO.

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Your Marketing Strategy Needs To Focus On Pains

 Now that you are intimate with the people in your target market, the next step is to create compelling messaging that moves them to action.  The most effective way to do that is to identify the problems, challenges or “pains” they deal with day in and day out in their jobs. 

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Marketing Strategy For Two Or More Target Markets

 While we were creating our personas, a few followers mentioned that they have multiple target markets and requested we chat briefly about how to handle that. It is a very good question. 

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Your Marketing Strategy Needs To Be Personal

 Last week we talked about building a profile for each of your target markets.  Today we are going to take it even farther.  Not only do you need to understand all the demographic characteristics of your target prospects, but you need to have a personal relationship with them. That means creating “personas.” 

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