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This Little-Known Inbound Marketing Tactic Closes That One Big Deal

Inbound Marketing And Social PPC Team Up To Produce Massive Results

You’re lucky if your business sells to Fortune 500 or even Fortune 1,000 companies. You know your buyer profile (the type of company you want to attract), and you know your buyer persona (the person within the company who has the buying authority to say, "Yes, we want to hire you." There are many businesses that don’t know the exact company names and the individual people at those companies.

If you do, I have an inbound marketing tactic and campaign idea that will work wonders for introducing you to those people, pulling them into your sphere of influence, getting them to introduce themselves to you and nurturing them right to the bottom of your sales funnel so they become new customers or clients for your business.

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Inbound Marketing Strategies Evolve To Include Inbound Ads

Inbound Marketing Strategies Can Include Pay-Per-Click Advertising

Inbound marketing has always straddled the line when it comes to pay-per-click (PPC) advertising. Is it inbound or not?

We’ve always felt that as long as you’re promoting content and the people finding your ad are actively looking for solutions like the one you’re displaying, then any type of program like this is considered an inbound ad program.

We’ve been testing tactics like this on our agency and running very successful PPC programs for clients for years. We prefer LinkedIn marketing campaigns for B2B, and Facebook marketing campaigns for B2C and some selected B2B, over Google, Yahoo! or Bing, but we’ve done all types of programs and continue to do these for clients.

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How To Light Up Your Social Media Marketing To Drive Leads

You know you have to be on Facebook, LinkedIn, Twitter, Google+ and YouTube if you have any hope of using inbound marketing and social media to drive leads for your business.

But did you know that there is a handful of techniques that make a big difference when it comes to results?

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Facebook and LinkedIn and Google+ ... Oh, My! How To Create A Social Media Marketing Effort That Generates Leads

Social media marketing is confusing. There are so many options, so many experts – and they all say something different.

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Social Media Rounds Out Our Inbound Marketing Final Four

I’m sure you’re not surprised to see Social Media in the Final Four. With close to 2 billion users involved in social media of some kind, it’s hard to avoid it from a marketing perspective.

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You Might Be Under-Utilizing LinkedIn For Your Inbound Marketing

Last week I spent a few hours with a client helping them figure out how to leverage LinkedIn to get found, get leads and close more sales. It occurred to me that there might be other business owners, CEOs and marketing professionals who are on LinkedIn but who still don’t use this valuable tool to its fullest potential.

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The Best Way To Use Social Media To Get More Leads Right Now

 I have had a number of clients request some clarity and further process definition on exactly how to use social media to get more leads for their business.

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5 Inbound Marketing Tactics To Improve Your LinkedIn Company Page

 In case you weren't aware, LinkedIn has made some vast improvements to the Company Page  design and functionality since its first release. A recent HubSpot study concluded that LinkedIn is 277% more effective for lead generation than Twitter and Facebook. You will definitely want to take advantage of these features to maximize the lead-generating potential of LinkedIn as part of an integrated social media marketing strategy.

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