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How To Improve Inbound Marketing Lead Quality In 2017

Lead Quality Is In The Eye Of The Beholder; Let’s Set Inbound Marketing Lead Quality Criteria

“Bad leads! These are bad leads!”

Many years ago, we had a client who shared this feedback. It still resonates with me to this very day. Is there such a thing as a “bad” lead?

There are different types of leads, including leads at different stages of the buyer cycle and differences in the level of qualification associated with the lead. But if someone fills out a form on your website, expressing interest in what you do and how you do it, is it still possible that’s a bad lead? I don’t think so.



Inbound Marketing: Don't Dis The Gmail Address As A Bad Lead

Inbound marketing and traditional marketing share some similar challenges. One of the most significant is that both types cast wide nets and sometimes catch leads who might not fit the perfect persona.