First, let’s forget the notion that you don’t need social media to be a successful CPA firm, law firm or professional services firm. You do. You need it because the people who are hiring you are using it.
Since people who run marketing for professional services firms love numbers, here are a few for you:
- If you are planning on working with business owners in your practice, LinkedIn has almost 300,000 people on their social media sites that have identified themselves as owners of a business.
- If you are looking for individuals, Facebook’s 1 billion users can't be overlooked. Plus micro-segmentation on Facebook allows you to create lists for extreme targeting that makes inbound marketing with content to Facebook subscribers highly efficient.
- Twitter is definitely a social media site that leans toward a younger demographic, but the ability to monitor conversations on Twitter means firms with an active social media monitoring program are able to engage potential clients at the point of pain, increasing the likelihood that they will select your firm over other less progressive firms.
- YouTube is an often overlooked social media site, yet it is one of the most popular. More than 1 billion users visit YouTube each month and it’s not just to watch cat videos. Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.