Inbound - The Blog: The Secrets Behind Click To Close

 

Website Home Page Vs. Landing Page – What’s The Difference?

This is an updated version of a blog article that was originally published in March of 2012. This blog explains the difference between a website home page and a landing page. So much has changed that we thought our readers would appreciate a refresh.

Understanding the difference between a website home page and landing page or the difference between a home page and a content page is significant these days. Using these different page types appropriately is mandatory for an inbound marketing website if getting leads from your website is important to you.

Home pages have different goals than your content pages and landing pages do. Today, every page on your website needs to have a strategy, quantitative goals and a very specific business orientation if you want your site to get found and drive leads for your company.

VIEW THE FULL POST


 

Landing Page Blunders Killing Your Inbound Marketing Efforts

Landing pages often take a backseat to the content they are pushing. You’re focused on the main piece of the conversion puzzle ­and not the little pieces that bring it all together. Landing pages have a huge impact on your inbound marketing program when you’re trying to drive website traffic, and it’s likely there are some big mistakes you’re making.

VIEW THE FULL POST


 

Emotion-Enticing, Conversion-Sparking Landing Pages

You need to dedicate time and effort to your landing pages, because they're worth it. Landing pages are your ultimate conversion hotspot – it's the place where your anonymous visitors transform into valuable prospects.

If you affect your users' emotions in the right way, you impact their behavior. Emotion is tied to action – and of course, as a marketer, you want that action to be a conversion on your landing page. Here are a few things to keep in mind when trying to trigger an emotional response in your audience and making them convert.

Understand your audience's emotional needs.

VIEW THE FULL POST


 

7 NSA-Level Tips For Improving Conversion Rates On Your Landing Pages

Successful inbound marketing programs focus on delivering content in the context of the buyer journey, working to create a remarkable experience from the first time prospects land on your site to the moment they choose you over your competitor.

One of the best ways to do this is through landing pages, implementing a conversion strategy that is very specific to the content, sales funnel and persona. You may not know this, but the NSA has been keeping these secret tips out of public reach for years, and we just got our hands on them.

VIEW THE FULL POST


 

Inbound Marketing Turns CMOs Into Lead Generation Superheroes

Let me know if this sounds familiar: You get an email from your CEO to stop by her office. You two are pretty close, so you're not worried, but you're thinking, “What does she want to talk about?“

VIEW THE FULL POST




 

Website Traffic Is Up, But Leads Are Down...Now What?

Inbound marketing experts are obsessed with metrics. Two of the most significant marketing metrics you need to watch daily are website visitors and leads. If, after a week or two website traffic is up and leads are down, you have an issue.

VIEW THE FULL POST


 

11 Must Have Components For Inbound Marketing Campaign Success

 Is the marketing “campaign” dead? There are quite a few self-professed marketing experts who believe the concept of a campaign is no longer valid.

VIEW THE FULL POST


 

An Inbound Marketing Perspective On Bounce Rates

Bounce rate is a metric reported by almost every configuration of a Google Analytics report. But how important is bounce rate? What is a “good” bounce rate and if your bounce rate is too high, what do you do about it?

VIEW THE FULL POST