Inbound - The Blog: The Secrets Behind Click To Close


Emotion-Enticing, Conversion-Sparking Landing Pages

You need to dedicate time and effort to your landing pages, because they're worth it. Landing pages are your ultimate conversion hotspot – it's the place where your anonymous visitors transform into valuable prospects.

If you affect your users' emotions in the right way, you impact their behavior. Emotion is tied to action – and of course, as a marketer, you want that action to be a conversion on your landing page. Here are a few things to keep in mind when trying to trigger an emotional response in your audience and making them convert.

Understand your audience's emotional needs.



The Down And Dirty Secrets On How Inbound Marketing Generates Leads

If you've been following along and you're a CMO or VP of Marketing, then yesterday's post should have gotten you going on your content marketing plan and how to map offers to your sales funnel.