You need to dedicate time and effort to your landing pages, because they're worth it. Landing pages are your ultimate conversion hotspot – it's the place where your anonymous visitors transform into valuable prospects.
If you affect your users' emotions in the right way, you impact their behavior. Emotion is tied to action – and of course, as a marketer, you want that action to be a conversion on your landing page. Here are a few things to keep in mind when trying to trigger an emotional response in your audience and making them convert.