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4 Critical Steps To Developing Relevant Marketing Metrics

Metrics are some of the most critical ingredients in an effective online marketing strategy. From awareness to sales, you can't assess your success without setting criteria by which to measure it.

One of the biggest struggles digital marketers face today is knowing what exactly they should be measuring. With a seemingly never-ending pile of data available, you may feel overwhelmed and unsure about which metrics actually matter. The good news is that establishing relevant metrics is not too difficult if you follow a simple system. Let's take a look at the four critical steps.

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Don't Fear Your Sales Funnel, Attack It With Inbound Marketing Metrics

You Can’t Really Move The Needle On Revenue Unless You Know These Numbers Cold

Ask any CEO or business leader if they want more leads and the answer is going to be a resounding "yes!" But ask them to give some of the marketing metrics behind their lead generation efforts and the answer is almost always going to be "I’ll have to get back to you on that."

That has to change. If you have a "C" or "V" in your title, or if you have anything to do with marketing or sales, you have to get intimate with your funnel, your funnel metrics and all of the data that goes into helping you understand the health of your revenue funnel.

With the click of an app button on my smartphone I can tell you we’ve generated 17,865 visitors to our website as of yesterday morning (when I wrote this article). I know that’s down from last month and up from a year ago last June. I also know how many leads these visitors produced — exactly 290, also as of yesterday morning. This is the ultimate top of the funnel, and if you don’t know those numbers in this way, you’re not really using inbound marketing to its fullest potential.

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Which Inbound Marketing Metrics To Track Daily, Weekly And Monthly

Yesterday, you got a long list of potential inbound marketing metrics for tracking purposes, but which of those need to be looked at daily, weekly and monthly?

While you now have access to marketing performance data in real time, you can’t take action on every metric.

So, today, we're taking those top 20 inbound marketing metrics and breaking them down to see which ones you should be looking at daily, weekly and monthly. If you want to know why we picked the rhythm we did, you need to consider the action associated with each item.

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The Top 20 Inbound Marketing Metrics For Killer Results

Inbound marketing provides some of the best metrics and analytics available to see how your program is performing.

In fact, if you set up your program correctly and you’re using the right tools, you should be getting real-time metrics delivered right to your smartphone or tablet every single day.

So, now the question becomes: What are the most important numbers we should be looking at on a regular basis?

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Content Marketing: What Numbers Should Be Important To You?

In all of our commentary on content marketing and inbound marketing, we’ve always included a discussion around metrics.

What numbers do we look at to decide if our overall content marketing program is working? How do we know which blog articles are resonating and which pieces of content are turning the most prospects into hot leads for our company?

Today, we are going to dedicate the entire article to identifying exactly which numbers you want to look at daily, weekly and monthly. This should give you a very good handle on how to measure what’s working effectively and what's not within the content portion of your inbound marketing program.

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What Are Your Magic Numbers For Marketing?

 “What gets measured gets done.” It has been attributed to Peter Drucker, Tom Peters, Edwards Deming, Lord Kelvin and others. Marketing is one of the few functional areas of a business that has avoided “getting measured” for a very long time. That is changing. Marketing is becoming a science. So our question today is...what should your key performance indicators (magic numbers) be for your marketing effort?

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