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How Kaizen, Agile And Inbound Marketing Create Repeatable Revenue Generation

Dramatic Client Business Results From Inbound Marketing Drove Change

I’m sure everyone reading this knows what inbound marketing is. But, let’s make sure you also understand Kaizen and Agile to get the full picture.

Kaizen is the Japanese word for continuous improvement. Its the practice of continuously improving processes to produce better performance.

Agile represents a change in the way teams deliver work. Instead of doing extensive planning, they operate in a more iterative way, thereby improving over time. Scrum, which is the process of “doing Agile,” emphasizes empirical feedback, team self-management and a focus on building properly tested work releases in increments, with short iterations.

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