Inbound - The Blog: The Secrets Behind Click To Close

 

Website Home Page Vs. Landing Page – What’s The Difference?

This is an updated version of a blog article that was originally published in March of 2012. This blog explains the difference between a website home page and a landing page. So much has changed that we thought our readers would appreciate a refresh.

Understanding the difference between a website home page and landing page or the difference between a home page and a content page is significant these days. Using these different page types appropriately is mandatory for an inbound marketing website if getting leads from your website is important to you.

Home pages have different goals than your content pages and landing pages do. Today, every page on your website needs to have a strategy, quantitative goals and a very specific business orientation if you want your site to get found and drive leads for your company.

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Consider A Campaign Approach To Optimize Inbound Marketing

We constantly talk about an integrated approach vs. a single tactic approach to marketing. We always hear from clients who had an email marketing effort but stopped it after a few months or a Pay Per Click program that wasn’t working so they stopped that too.

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Your Employees - The Secret To Social Media Success And More Leads

 All our readers have one thing in common. You all have employees. Maybe you only have a few or maybe they don't directly report to you or maybe they’re not full time or maybe you share them with other people (freelancers) but you all have other people related to your business. Those people hold the secret to increasing the number of visitors to your website and the number of leads you get from your inbound marketing efforts.

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Why Your SEO Strategy Should Be Focused On ONLY 5 Keywords

 We get asked this time and time again. Why do we have to limit ourselves to only a handful of keywords as part of our SEO strategy? It’s a fair question.

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Insane Results From Inbound Marketing

 When it comes right down to it, results are everything. If your marketing programs aren’t contributing to increases in website traffic, leads, conversion rates, and new sales opportunities then your marketing just isn’t performing.

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The Inside Scoop On Inbound Marketing

 Inbound marketing has been getting a lot of buzz lately. Wikipedia defines inbound marketing as the process of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value like blog posts, podcasts, videos, eBooks, e-newsletters, whitepapers and then distributing that content through a targeted sourcing strategy that includes tools like social media.

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Master Of The Art Of Content Curation

 Recently, we shared our tips and tricks on how to come up with great content for your company’s blog. However, that’s just one piece of the puzzle. Every day, hundreds of thousands of articles, videos, photos and more are published on the Interent.

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Is Your Content Marketing Stuck On The Launch Pad?

 Yesterday, we shared tips on how to get your number of blog subscribers and comments to blast off. Blogging aside, maybe your entire content marketing program as a whole isn’t taking off the way you hoped.

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Does Content Marketing Make You Feel Lost In Space?

 Ground control to Major Tom? If you’ve been following our advice on content marketing and how to create an effective blog for your company, you’re shooting for the moon at light speed. By now you know the importance of publishing consistently and sharing each post via your social media networks. Once you've escaped the gravitational pull of regular posting, you need to actively hone your blog writing skills to make your content interesting and attention-grabbing.

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Content Marketing Helps You Hook And Land More Leads

 Your company has as many potential prospects as there are fish in the sea. However, these prospects may seem just as slippery and hard to snag…and if you’re going home without a fresh “catch” of the day, I assure you that you’re losing countless valuable leads and sales.

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