Inbound - The Blog: The Secrets Behind Click To Close

 

The Inside Scoop On Inbound Marketing

 Inbound marketing has been getting a lot of buzz lately. Wikipedia defines inbound marketing as the process of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value like blog posts, podcasts, videos, eBooks, e-newsletters, whitepapers and then distributing that content through a targeted sourcing strategy that includes tools like social media.

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The Dirty Little Marketing Strategy Secret Behind QR Codes

 QR (quick response) codes are the latest rage in marketing right now. If you don’t know what a QR Code is, take a look to your right. Chances are, you've seen pixelated boxes like this one on everything from print ads and posters to boxes and brochures.

To cut to the chase, a QR code is the same as a web address, link, or URL. By scanning the QR code with your smart phone or tablet, you are immediately redirected to a specific website page without having to remember a complicated website address. 

But recent experiences got me thinking that QR codes might be more of a nuisance than a viable Reality Marketing method. We recently sponsored a high-end event for entrepreneurs and offered a QR code at our booth. The idea was that you could scan the code in exchange for a free book at our table, register your email address and get access to educational content, free books, videos etc. While everyone wanted the content we were offering, less than 10% of the 250 people we talked to even knew what the QR code was for or how to use it. In fact, NOT ONE person even had the smartphone app required to scan it. 

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Will Internet Marketing Work For A Business Like Mine?

 Yesterday I attended an event with 200 fellow business owners. One of the breakout sessions focused on internet marketing and there were 20 business owners in the room asking the same question:

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