Inbound - The Blog: The Secrets Behind Click To Close
Having an online presence for your company (especially if you’re using content marketing) makes it entirely impossible to avoid expressing yourself through the written word. You already know the importance of grammar, spelling and writing with clarity -- it’s been drilled into your head since grade school. However, as a business owner, executive or marketing professional, writing for and about your company takes on a whole new meaning.
It has become increasingly clear that marketing is much more of a science than an art. Take SEO for example. SEO is the strategy behind improving the visibility of online content (such as your company’s website) within unpaid or “organic” search results.
This second installment in our two-part series on digital marketing focuses on the two hottest trends in online advertising video and personalization. For a recap of the topics already covered, click here to read yesterday's post.
Software has turned marketing from an art to a science virtually overnight.
Unfortunately, there are still people telling companies that marketing is an art and that it takes time to get it just right. That’s just not true anymore.
Microsoft Research has published a study that says website visitors spend a fleeting 10 seconds deciding if they want to stick around your website. That means you have to make sure your website design captures their attention immediately.
…add more content to your site.
Since we are the “no fluff” marketing and sales firm our clients look to us for straightforward, no bull approaches. With that in mind, we thought it made sense to share some of that same bold and brash commentary here on the blog.