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Demand Generation Is Mandatory In The 2018 Inbound Marketing Effort

Yesterday It Was All Inbound Marketing, Today It’s The Right Blend Of Demand Gen And Inbound Tactics

Inbound marketing sure has changed since it splashed on the scene in 2009. Now almost nine years later, what had been a pure attract approach is now part attract and part strategically interrupt. I’m not burying criticism here. I agree with a looser definition of inbound, and even as an agency, we’re all-in on configuring a marketing program based on the client’s needs, goals, objectives and existing resources.

In case you can’t tell, we feel strongly that demand generation is an important part of doing what inbound was originally designed to do — get leads, turn leads into sales opportunities and then convert those opportunities into new revenue. If marketing (any kind of marketing) can’t generate revenue, it’s wasted money and wasted effort.



Prediction #10 — Influencer Marketing Helps Amplify Inbound Marketing

Using Influencers As Part Of An Inbound Marketing Campaign Accelerates Lead Generation

We’ve been doing influencer marketing for years now and it’s great when it works. However, it still takes a lot of energy to get it working right and it doesn’t always produce results. Influencer marketing, as a part of content marketing, should take the next step in 2017 and become a more predictable, scalable tactic in the inbound marketing playbook.

The downside of this trend is that the “influencers” have all the power. Two or three years ago, the content providers had the power. This means influencers get to pick and choose who they work with, and some of them are opting to only pick people who pay them to influence. This has made influencer marketing more complex and more time-consuming.



Inbound Marketing Prediction #5: Influencer Marketing Gains Ground

Inbound Marketing Is Searching For Tactics That Drive Visitors AND Leads

Over the course of the past few years, the tactics that have become synonymous with inbound marketing have changed. The execution of the tactics and the actual tactics themselves have morphed to take advantage of prospect behavior and the influx of new technologies.

One of those tactics is Influencer Marketing, a tactic that we’ve been executing for the past few years. However, in the past 12 months, it's become more and more difficult to get this tactic to produce results. The importance of influencer marketing can’t be underestimated, and in this blog article, we’ll look at what’s making influencer marketing so challenging, as well as how to use tools to get influencers to help you drive visitors and leads for your business.



Your Inbound Marketing Results Will Suck If You Ignore SEO Strategy

A solid strategy drives decision-making in sports, business ... and inbound marketing.

So, creating an SEO strategy as part of your overall marketing strategy is a non-negotiable, especially if you’re considering executing an inbound marketing program.

One of the secrets to an inbound program that actually delivers results is integrating all of the separate pieces in an organized, structured and systematic way.

Let me show you how to tie these all together.



Off-Page SEO: How Other People Help You Rank On Page One

The days of buying traffic with off-page SEO tactics are over.

Yet, every year, people all over the world spend millions of dollars to get their companies on the first page of Google, Yahoo and Bing.

A lot of marketers and business executives actually measure the success of their marketing based on the page rankings for certain keywords. Sorry to tell you, but this approach isn’t going to work much longer.

Worse yet, the off-page SEO work that most search engine marketing experts previously did had a lot to do with getting backlinks. Unfortunately, those backlinks could have been anywhere, which spawned a whole host of black-hat tactics that forced Google to redo its algorithms so as to take these tactics into account.