Using Influencers As Part Of An Inbound Marketing Campaign Accelerates Lead Generation
We’ve been doing influencer marketing for years now and it’s great when it works. However, it still takes a lot of energy to get it working right and it doesn’t always produce results. Influencer marketing, as a part of content marketing, should take the next step in 2017 and become a more predictable, scalable tactic in the inbound marketing playbook.
The downside of this trend is that the “influencers” have all the power. Two or three years ago, the content providers had the power. This means influencers get to pick and choose who they work with, and some of them are opting to only pick people who pay them to influence. This has made influencer marketing more complex and more time-consuming.