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Inbound - The Blog: The Secrets Behind Click To Close
Grasping the new buyer behavior is vital to survival for any business.
The days when you could run an email campaign, pay-per-click program or simply have a stand-alone website or Facebook page are over. If your marketing strategy isn't integrated, it is bound to fail.
While marketing and sales are often at odds on the details, they both have the company’s best interests in mind, even if their approaches are slightly different. Here are 6.5 secret ways marketing can help sales close more business and drive company revenue.
Arming your sales team with stories will impact the performance of your marketing program. Your sales team has to stop selling and start guiding. This means having the stories and using these stories at the right time to help your prospects know, like and trust you.
We need some new vocabullary to understand the new sales and marketing funnel. Marketing has become a science with the tools necessary to impact each part of the funnel. But before we look at the new funnel math, we need to establish new vocabulary that matches funnel metrics. Below are the four key terms used to describe people as they flow through and in or out of the sales and marketing funnel.
By now you should have heard that educating, coaching, advising, and guiding prospective customers are the new buzz words in sales and marketing. No longer are we putting the hard sell on our prospects, we aren’t offering them discounts if they sign up today. Now we help them make the right purchase decision.
Has the marketing profession become increasingly complicated or is it just me? SEO, SEM, PPC, CPM, KPI, ACR, CMS, CRM and more. Websites, mobile devices, video, blogs, Twitter, Facebook, Google, LinkedIn, Digg, ReadIt, are you serious? Ads don’t work, search doesn’t work, cold calling doesn’t work, direct mail is out…what does work?
Getting a lead from your website isn’t the end game for marketers, its getting them to spend money with your company. To do that, those new contacts need to be nurtured, cultivated, and watched until they grow into real opportunities. The video give you some tips and techniques to implement an effective lead nurturing campaign.