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Why You MUST Invest In Thinking Before Building A New Inbound Marketing Website

Strategy Before Building Is Key To Getting Leads From Your New Website

The website: It’s almost always the first place clients go to when thinking about their marketing. “I need a new one. I don’t like ours. It’s three years old.” Those are all comments we hear from clients.

But with a little investigative questioning, it’s easy to uncover the real issue: Their website is not producing any or enough quality leads. It goes without saying that your website has only one purpose in life — produce leads for your company. 

If you’re following and agree that you want your website to generate leads, then it’s critical the new site be search friendly. In other words, it must be able to be found by all the major search engines for the keywords, phrases and questions relevant to your business, products and services. To make sure this is in place, youre going to want a technical audit of your current site, a thorough review of what your competitors are doing (from a search perspective) and a review of your current conversion funnel.



5 Roles Every Successful Web Design Project Needs

I’ve always been a big fan of basketball. When I was younger, I chalked it up to flashy dunks and buzzer-beating three-point shots. Now that I’m older and more mature, I can appreciate the game for a new reason: five players working together as a team.



5 Signs It's Time For A Website Design Update

Many factors can make a website redesign worth considering, but a handful of factors should signal it’s time to make a move.

Fortunately, a programmer or developer often isn’t required to make simple updates and changes to your website. Almost anyone in your company should be able to learn to use your content management system (CMS) and update your site.

Not sure if your website needs a redesign? Here are the top five reasons it’s time for a makeover.



How Agile Marketing Means Never Having To Go Through A Major Website Rebuild Again

Inbound Marketing Gives You The Tools And Agile Marketing Gives You The Methodology

We’ve all had to endure that six-month website rebuild that takes longer than expected, is missing some key functionality, goes over budget and is flat-out painful for you and your agency. It’s no one’s fault. These projects are usually complex and expectations are often misaligned.

But I have some very good news. You never have to go through that again. Today, leading digital marketing agencies don’t do big website rebuilds like this anymore. Inbound marketing and Agile marketing have provided the tools to create smaller website launches that can be done in 30 days, with new features and new pages launched every 30 days.

This allows the site to launch sooner, start generating leads sooner and generate ROI sooner. Plus, this approach allows the site to get smarter immediately, as you use data from the site to prioritize new pages and features month over month — forever. Never rebuild your site again!



A New Planning Schematic For Your New Inbound Marketing Website

You Can’t Build A Website Like You Did Last Year

There are some monumental changes going on in the world of websites, and inbound marketing is having a major impact on how you should be thinking. Most of you know how hard it is to launch a new site. You spend months working on it, and then it goes live. Everyone is usually exhausted, and no one had a great experience.

That has to change. The days of the six-month, super huge website relaunch project are over (or, at least, they should be). The only way to make sure they're over is for CEOs to start asking their website agencies and teams to deploy more agile site projects and start planning differently.



How To Get A New Inbound Marketing Website In Just 34 Days

Strategic Inbound Marketing Means Never Going Through A Six-Month Website Build Again

If you’re a CEO, VP of Marketing, VP of Sales or business leader, you’ve probably gone through the painful process of launching a new website. For whatever reason, you know this takes longer than you thought, costs more than you anticipated and is probably more frustrating than it needs to be. We agree!

So, instead of accepting the fact that websites are big, complex projects that take too long, we tried to break open that challenge and found a way to deliver new inbound marketing websites to clients in just 30 days. We’ve also found a way to eliminate, forever, the idea of having to redo your website every couple of years. Here’s how we did it.



Inbound Marketing Strategy: A Requirement For Revenue In 2016

Did You Miss Revenue Targets In 2015? It’s Because Of Poor Inbound Marketing Strategy

People are always looking at marketing tactics when leads don’t materialize as planned. Our website isn’t good. We don’t have enough content. We’re not blogging enough or, worse, we need to do more outbound marketing. All of these assumptions are incorrect.

Nine times out of 10, your performance has nothing to do with the tactics and everything to do with your inbound marketing strategy. When we’re asked to look at programs and provide guidance on improving performance, most of the time, the real issue is the messaging, the differentiation or the connection between the inbound marketing tactics.

There’s a reason we live by the mantra "strategy before tactics." Without a solid strategy and a completely planned, integrated and orchestrated approach, you’re going to be disappointed in the results almost every single time.



How Inbound Marketing Influenced The Website Continuum Methodology

New Inbound Marketing Websites Every 30 Days

I know this story will resonate with most of you ...

You decide you need a new website, so you hire a new design firm to build it. They tell you it’s going to take four months. After six or seven long, painful months, the site finally goes live. It’s hard to even be excited at this point.

I know all about this experience because this is how we used to deliver websites. Today, however, we give our clients a new website every 30 days.



Why You Should Roll Out A New Inbound Marketing Website Every 30 Days

The New Inbound Marketing Website Rollout Methodology

Change within the marketing industry is reaching lightning speed. Your website, one of the cornerstones of marketing, is dramatically different today than it was even 12 months ago.

Instead of viewing your website as a big project to take on every three years, you should be thinking about how to break it up into smaller chunks and work on it every 30 days – without an end date in sight.



Inbound Marketing Website Vs. Traditional Website: Which Do I Have?

Inbound marketing teaches that not all websites are created equal, and most websites are actually created with a misguided mission in mind.

Think about some of the sites you’ve visited lately. You may recall that most sites on the Internet are simply designed to provide company information to anyone who might stumble upon those pages.

We like to refer to sites like these as “electronic brochures.” These companies are putting as much information about themselves, their products, their services and their people on the site for you, the visitor, to wade through and check out. This is a mistake, and here’s why.