If Inbound Marketing Doesn't Generate Leads And Revenue, Why Do It?
The reality we’ve found from working with hundreds of clients over the past 10 years is that leads are not enough to impact revenue. Salespeople are notoriously bad at picking up inbound leads, as opposed to leads they’ve created on their own. This is where inbound sales plays a critical role.
Once you couple inbound marketing with inbound sales you create a seamless experience for your prospects that has the potential to differentiate your business from your competitors. Once you deliver a remarkable and educational experience to your prospects you see an immediate lift in conversions, sales-qualified leads, sales opportunities and new customers.
The key question is how to measure the quantitative impact. Or, in simpler terms, what level of revenue growth should we expect if we implement both inbound marketing and inbound sales?