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A Look Back At 2016 Predictions Around Inbound Marketing — Part Two

We had so many predictions about 2016 that it's taking me two articles to cover them all. If you missed yesterday’s article, check it out. It covers half of the 14 predictions we made at the end of last year about 2016 and, honestly, I’m batting about .300. I guess that’s not too bad considering I did attempt to go all-out with some fairly aggressive predictions.

In this article, we’ll cover the remaining seven predictions from last year and evaluate my performance again. As you start to think about your plans for 2017, try to keep these trends and predictions in mind. You want to take advantage of these trends and be prepared for them. You don’t want them happening to you; you want to have them happen for you.

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A Look Back At 2016 Predictions For Inbound Marketing

It’s the first day of December and this month is filled with tons of predictions, forward-looking thoughts and prognostications. I certainly have plans to share my own thoughts on what to expect in 2017, but before I do that I thought it would only be right to look back at the predictions I made a year ago for 2016 and see how I did.

I like to hold my team accountable for results and I expect our clients to hold us accountable for results. The least I can do is be accountable for those ideas I had last year. Did they come true? How accurate was I? Did I miss the side of the barn entirely? By the way, I was very aggressive last year, making 14 bold predictions. It will take me a couple of articles to get through all of them before I move on to what to look for in 2017.

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