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Why Stories Are The Foundation Of An Inbound Marketing Strategy

Stories Turn Inbound Marketing Content Into Leads

A lot of CEOs and even some VPs of Marketing are quick to blow by the importance of marketing strategy. These misinformed individuals think the tactics are more important than the thinking, the positioning, the differentiation and the stories people tell about your business.

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The Smelly Side Of Neuromarketing: Enticing Your Prospects’ Noses

 It’s not your prospects’ responsibility to know what they want and need. As marketers, CEOs and entrepreneurs, it’s our job to not only know our prospects pains, but also to show the rational and emotional reasons that our products and services solve or ease these pains. Welcome to the third post in our ongoing neuromarketing blog discussion.

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Neuromarketing: “Out Of The Box,” But In Line With Inbound

 Yesterday, we introduced you to a recently budding subculture in the marketing arena, neuromarketing: the process of researching brain patterns of consumers to reveal their genuine, immediate responses to particular advertisements and marketing messages.

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