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Why A Stocked Resources Page Might Not Produce Inbound Marketing Leads

Your Prospects Don’t Want To Do The Work, So Make Sure Your Content Marketing Strategy Doesnt Ask Them To

This is probably going to sound ridiculous, but bear with me, because its relevant to this topic. When I go to the supermarket, I don’t want to bag my own groceries and I don’t want to have to return my cart to the store. I have a job, and I don’t want to work at the supermarket, too.

This applies to the content on your inbound marketing website. I’ve noticed a trend at other agencies and with clients that are asking for and creating these large repositories of content called resources. Here, they very cleverly package up all of their content in nice categories for visitors to self-serve and select exactly what they want.



3 Questions To See If Your Website Is Ready To Produce Inbound Marketing Leads

Your Inbound Marketing Website Should Be Outperforming Your Top Salesperson

Yes, I said it. I think your website should be outperforming your best salesperson. I’ll go one step further; if you turn your website strategy over to us, and let us do everything we need to it, I promise we’ll outperform any of your salespeople from a lead generation perspective.

If you like the sound of your website producing a ton of leads, the changes you have to make to your website need to be identified, prioritized and then executed. Not necessarily all at once, but in a thoughtful and strategic way. By using an Agile or Lean approach to your website, we can start with upgrades that have a major impact and take a minimal effort. Then, over the next few months, we can continue to make changes based on the data and results, instead of opinions and assumptions.

Here’s a great place to start. Ask yourself these three questions about your current website.



The Secret Behind The 30-Day Inbound Marketing Website

Yes, Virginia, You Can Get Your Website In 30 Days

I’m going to let all of you in on a secret: You don’t have to wait six months for a new website ever again. But, if that sounds good, you have to be part of the solution. That means agreeing to think differently.

You should be working on your website every single month. It’s not a huge project that you should be tackling begrudgingly every three years. It has to become a living, breathing part of your marketing – one in which you invest time, resources and money to optimize each month.

Here’s the new thinking behind the 30-day inbound marketing website.



Why We Made Our Inbound Marketing Website Live BEFORE I Reviewed It

There’s been new thinking around website design and development. When it came time to launch our new inbound marketing website (last Monday), we did it without any fancy fanfare or major review session. I didn’t even know the new site was live until I was looking for something on it.

Why would we do that?

In the old days (two years ago), clients would spend months, maybe even a year, to get their new websites live. They labored over each page, reading and rereading the copy, swapping out images and making subtle changes without any feedback or input from anyone who might actually use the site.