This Tried-And-True Middle-Of-The-Funnel Tactic Almost Always Produces
With so many newfangled marketing tactics getting a lot of press, sometimes we have to make sure not to throw out the older but high-performing marketing tactics in favor of the new shiny objects.
Yes, podcasts, radio shows and interviews are hot right now, but webinars remain a high-performing tactic that engages your prospects, moves them through the funnel and produces highly qualified sales leads.
But because consumers have changed their buying behaviors, we should make a few upgrades to our content marketing and webinar program to take advantage of those changes and make sure we optimize the time and energy put into executing a webinar. If you expect your webinar program to produce sales opportunities, then consider these six upgrades as mandatory and not optional.