Inbound - The Blog: The Secrets Behind Click To Close


HubSpot Vs. Marketo: Which Is Right For Your Inbound Marketing?

The Answer Is More About You Than Either Of The Software Solutions

Last week, I had the pleasure of participating in the Marketo Summit. Three days of content, software and discussions with practitioners gave me a new perspective on the comparison between HubSpot and Marketo, as well as a newfound appreciation for “the other side” of the marketing automation question.

What I realized is that it’s not about HubSpot or Marketo, but rather which one applies to an individual business’s specific situation. In this article, I’ll try to lay out a few of the high-level characteristics to help you make the right choice for your business.



Why Marketing Software Alone Won't Cure Your Inbound Marketing Blues

Software Is Never The Solution If Your Process And Methodology Are Flawed

It really has nothing to do with inbound marketing. This comment applies to everything. If your sales process is bad, CRM software won’t help. If your logistics and supply chain are faulty, ERP software won’t help. If you lack the financial controls, financial software won’t help.

So, if your current marketing is not working and you don’t know why, don’t start looking at marketing automation software until you understand how to make marketing work for your company.

If software isn’t the answer, what is the reason your marketing isn’t working? The answer is usually more about strategy and tactics than it is about what software you’re using to execute. Remember, software is only a hammer. If you don’t know how to build the deck or you don’t have the right wood, nails, glue and footings, your deck is going to be a hot mess no matter how good your hammer is.



Do You Need Marketing Automation To Do Inbound Marketing?

If You Do, What Inbound Marketing Software Is Right For You?

It’s an age-old question: Can I do inbound marketing without inbound marketing software? The good news is that yes, you can. The bad news is that if you don’t use software to manage your inbound effort, the actual effort can be exponentially harder.

Now, you should be asking the question: What marketing software do I need if I want to practice inbound? That’s where the information gets a little more complicated. However, I’m sure that after you read this article, you’ll have a much better idea of what tools achieve what functions and, hopefully, what you need for your company.



Inbound Marketing Metrics: What To Look For In Your Twitter Analytics

Has Twitter Analytics become your latest obsession, like it has for us? NO?

The somewhat recent launch of Twitter Analytics provides a treasure trove of data insight into your social campaigns on the platform. If you aren’t leveraging this data, you’re missing out on the best way to improve your Twitter marketing strategy.

What does Twitter Analytics reveal exactly?



Inbound Marketing Websites: Everything You’ve Ever Wanted To Know

Inbound marketing requires that you deliver a remarkable experience to your prospects when they arrive at your company’s website. The days of the “electronic brochure” are over, yet most businesses still roll out websites that look and work like they did three years ago.

In the October edition of 2Inbound, we delve into everything you need to turn your website from a static, boring, all-about-you site into an interactive experience that emotionally connects with your new visitors – drawing them in with compelling stories and converting them into leads for your business.

Here’s a preview of what’s in this issue of 2Inbound: The Website Edition.



Inbound Marketing Or Marketing Automation: Which Do You Need?

Inbound marketing or marketing automation? A confusing decision. What’s the difference? There are a number of software products that use the terms interchangeably.