No Marketing Is Fool-Proof; How You Respond To Your Failures Is What Drives Revenue Growth
Wolves are at the top of the food chain in a lot of ecosystems, but did you know that they only execute successful hunts 15% of the time? Surprising, right? Marketing isn’t much different. Sales follows right behind.
You’re going to fail more times than you succeed in most cases and especially in the beginning. The key is to rally, recover and gain insight, and not to be discouraged, disparage your selected approach to marketing, quit or even fire your inbound marketing agency.
If you’ve been in marketing as long as I have, you’ve run unsuccessful campaigns. Anyone who tells you otherwise is lying. They key is not to prevent them from happening but to learn from them and make sure you don’t make the same mistakes again. There’s a lot to that when you talk about inbound marketing. Do you want to be making mistakes you could have avoided if you had the right experiences? Do you know how to optimize inbound marketing tactics so they produce better results month over month?
If lead generation, sales opportunities and revenue growth are your goals, then securing those skills and unique experiences so you don’t make mistakes is going to produce better results faster and generate a much higher return on your marketing investment.