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Inbound Marketing: Myth Or Proven Methodology?

If You’ve Never Seen Inbound Marketing Work, I Can Understand Your Disbelief

The other day I posted an article on LinkedIn about the differences between demand generation and inbound marketing. The article got its fair share of likes and a comment or two, but one of the comments caught my attention.

Here is a direct quote of the exact comment: “To me, inbound marketing is a myth. It is complete nonsense.” The comment got me thinking that I don’t believe in bigfoot, despite the huge amount of grainy and questionable video footage, because I’ve never seen an actual bigfoot.

Could inbound marketing be a myth to everyone who has never seen it in action? Just like bigfoot, the Loch Ness Monster and UFOs, if you’ve never seen these, it’s going to be hard to believe they exist. That brings me to the point of this article. Let’s debunk the myth with facts and figures from actual inbound marketing engagements.



Prediction #8 — Science Of Inbound Marketing And Sales Breaks Through

The Formula For Lead Generation Is Created Using Inbound Marketing As The Foundation

I’m most excited about this prediction; after all, I’m an inbound scientist. I believe, with all my experience, that there is now a way to mathematically predict inbound marketing results based on the program features in your own inbound marketing. Once this is published, you’ll know exactly what to do, when to do it and what results to expect. It’s a game-changer.

The real challenge with this is not creating the formula but testing it. You’ll need tons of data to test the formula enough to make sure it produces the right results consistently. You’ll need to test the formula under a variety of conditions, in different industries, with different types of clients, with big programs and with modest programs. It will be a lot of work. It's likely that only a large inbound marketing agency would have the data and the experience to create such a formula.



10 Crazy Facts You Should Know About Inbound Marketing

Inbound Marketing Gives Us Data To Make Results-Based Decisions

Inbound marketing is still new, so it’s not surprising that many people are still skeptical about it. However, the amount of data supporting the successes of an inbound approach makes it worth considering it for your company.

Here are 10 amazing facts and figures tracking the application of inbound marketing across a variety of industries and sizes of businesses. In addition to the data, we’ve also included tactics you can apply to your business that allows you to take advantage of the trends.



Inbound Marketing Research: Content Publication Impacts Conversions

The More You Publish, The More Leads You Generate

As the Chief Inbound Scientist, I run a lot of experiments. When our team comes to me with questions about client program performance, my answer is usually, “We should test that!” Inbound marketing is the only type of marketing that provides real-time access to data, so why not use that data to make decisions that drive improved business results?

The other day, we were looking at sitewide conversion rates in comparison to how often you publish fresh educational content. It seemed like the more you publish, the higher your sitewide conversion rates. It stands to reason that buyer behavior would contribute to this, but we wanted to see how dramatic this improvement was and whether it is worth the effort.