Our Revenue Team is constantly sharing their upcoming opportunities with me, and often I’ll hear, “This CEO is an engineer by trade.” That’s usually music to my ears.
Why would I care about the background of the CEO when it likely has nothing to do with our marketing effort or even what the company does for its clients?
The answer may surprise you. There are a lot of similarities between inbound marketing and the detailed systems and processes required to deliver a set of architectural drawings or engineering schematics. The people who excel in these fields have something in common with those who have successful engagements: They understand a systems approach.