Inbound - The Blog: The Secrets Behind Click To Close


4 Reasons Free Trials Or Demos Won’t Drive Inbound Marketing Leads

Software companies are notorious for rolling out self-serving bottom-of-the-funnel offers, like "Try Our Free Demo" or "Download Our Free Trial." Then, they’re surprised when hardly anyone fills out the forms to experience their software.

There is a major misconception among the leadership of these technology companies. They think that people would be interested in investing time and energy in trying the software before they buy it.



Secrets Revealed In Today’s Inbound Marketing Webcast

 Inbound marketing comes with its own unique set of questions and challenges: What tactics drive website traffic? What do you need to change on your website to get more leads? How does social media connect with other inbound marketing tactics? What type of planning is needed to execute a successful inbound marketing program? Finally, what results should you expect from an inbound marketing effort?