Inbound - The Blog: The Secrets Behind Click To Close


Does Your Team Have 10,000 Hours Of Inbound Marketing Experience?

You Need That Many Hours To Produce Inbound Marketing Results

Malcolm Gladwell wrote in Outliers that it takes 10,000 hours to be a master at almost anything. If you want to relate that to marketing, I’d tend to agree, especially when you’re talking about inbound marketing. Remember, inbound is not social media, email, content, web, search or influencer marketing — it’s all of that plus strategy, planning and optimization based on data and analytics.

It’s a complex collection of tactics that need a high degree of orchestration to produce a significant lift in results.

That being said, it makes sense that it would take a lot of practice to feel comfortable that you understand all of the intricacies associated with everything inbound and then be able to leverage that expertise to produce results. This explains why people have less-than-successful inbound efforts when the philosophy behind inbound is indisputable.



How To Conduct An Inbound Marketing Scientific Experiment

Knowing How To Test Inbound Marketing Tactics Produces Better Results

If you’re doing marketing correctly, all of your conversations should have an element of data, metrics, numbers and quantitative analysis associated with them. There are no more questions like, “Did it work? Is it working?” You know, beyond a shadow of a doubt. The numbers show you. The science of inbound marketing ensures you know if your marketing is either working as expected, working but less than expected or not working at all.

But knowing what’s working is just the first step. The real secret to inbound marketing results, demand generation and frankly any type of marketing is being able to make improvements over time. The methodology for making constructive and productive improvements is not random adjustments in the hope that the numbers improve but rather a scientific method of testing.



Science Reveals The Complexity Of Inbound Marketing Demand Generation

Data Tells You Everything You Need To Know About How Marketing Produces Leads

We had an excellent kick-off meeting on Friday with our newest client, Stagen Leadership Academy, and one of the sessions included me showing them the science of search and its impact on demand generation. Stagen’s business is advanced leadership training for CEOs with a passion for becoming better leaders.



What Does A Chief Inbound Marketing SCIENTIST Do In A Major Snow Storm?

Inbound Marketing Experiments, Of Course

Like the 80 million other folks who managed through the blizzard of 2016 this weekend, I had a lot of time on my hands. So, what did I do? I ran some inbound marketing experiments. I thought it might be fun to share a few of those with you today.

We won’t have the data on the experiments yet. I usually let them run for between one week and four weeks, depending on the data sets. But, you’ll at least get a glimpse into the mind of an inbound marketing scientist, something very few people ever have.

Here are a couple of my favorite experiments.



How Do I Know If My Inbound Marketing Program Is Working?

It's easy to tell when your car stops working properly, but it might not be so clear when it comes to your marketing efforts. If you don’t know whether your marketing is working, it's probably not.

Here's the real question you should be asking: How do I know if my inbound marketing program is working correctly? That might not be so obvious. But there are some telltale signs that indicate whether you're doing things properly or even moving in the right direction.



Secret Government Blogging Experiments Revealed: How To Use The Results To Grow Your Business

Okay, maybe the government doesn’t have anything to do with the content of this post, but it got your attention, right? Creating compelling headlines that grab the reader’s attention is one of the keys to blogging that drives website visitors and leads as part of an inbound marketing program.