Inbound - The Blog: The Secrets Behind Click To Close


Why Engagement Metrics Matter To The Science Of Inbound Marketing

Numbers Tell A Story; Understanding The Story And Responding Drives Inbound Leads

Everyone says that “a picture is worth a thousand words.” In the case of inbound marketing, numbers are worth a thousand words, too. When marketing moved from mostly art and creative to mostly math and science, we realized that analysis, experimentation and insights would be the difference between high-performing client programs and low-performing client programs.

One of the challenges is knowing what to look at, when to look at it, what the inbound marketing metrics are telling you and then, most importantly, how to respond to take advantage of the opportunity or challenge within your inbound marketing program. To further complicate the situation with inbound, most of the metrics are cross-connected, meaning a variety of variables are affecting the performance. You have to understand the interconnectivity to drive improved results based on data.



4 Social Selling Tactics You Can’t Live Without

In this week’s installment of “social selling 101,” our humble inbound marketing agency brings you four digital tactics you simply can’t live without.

If you’re already familiar with social selling, you know it’s an increasingly popular way to guide prospects, improve lead quality and delight customers.

Not so familiar? Fear not. Here’s four ways to become a social selling guru in short order.



Why Inbound Marketing Needs Optimization, Just Like Search

Inbound marketing shares some interesting characteristics with search engine optimization, and we can learn a few tricks from SEO that help us get better results from inbound marketing programs.

Search, unlike some other tactics, provides a constant flow of data and feedback on performance. With a few clicks, you see how well you rank for keywords and how many visitors are coming from organic search.

The SEO specialists have taught us that optimization is something that happens daily, weekly, monthly – and actually never stops. When you hired your first SEO expert five or six years ago, that person reported to you monthly, showing you results, progress and (if you were lucky) what he or she was doing to get you those results. But, were those the right results? Is being on the first page of Google, Yahoo! or Bing the finish line? We don’t think so.



Search Engine Optimization: Increase Page-One Rankings In Three Days

Who doesn’t want to be on the first page of Google, Yahoo or Bing? Everyone does, right?

But, it’s not so easy. With changing search rules, highly competitive search terms, onsite SEO, offsite SEO and content all driving search today, the world of search engine optimization is dramatically different than it was even 12 months ago.

If you want to be on the first page of Google, you need to keep the following aspects in mind when creating content for your company.



How Much Time Does An Inbound Marketing Program Require From Me?

Over the next couple of weeks, we are going to focus our blog on answering the critical questions that come up time and time again during our engagements. One of those questions is, “How much time does your program require from me and my team?