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Inbound Marketing Best Practices: Produce Content In-House Or Out-Of-House?

If Lead Generation And Revenue Acceleration Is Your Goal, Content Marketing And Content Creation Is Key

You might not think where your content gets produced is important, but you’d be wrong. There are a variety of ways to create the fuel for your inbound marketing program. Yes, the content you create, both from a quality and quantity perspective, can either turbocharge your revenue machine or allow it to sputter on the side of the road.

Just so we’re all on the same page, let’s uncover the variety of content marketing strategy configurations you might see.



An Example Of Inbound Marketing Lead Scoring For Beginners

As evangelists for inbound marketing, we spend a lot of time helping our clients understand what inbound is, how it helps them, what we have to do to make inbound work and why they should care.

We shoulder this burden because we know inbound works. We’ve seen the results with clients who have embraced inbound and supported us in the partnership to build their Marketing Machine.

When it comes to inbound marketing lead scoring, a lot of our clients are just happy to be getting inbound leads and talking with people who asked to talk to them, as opposed to interrupting people like they used to. So, lead scoring becomes important for a more advanced client or one who is looking for even more data than a standard program delivers.