The Revenue Generator - The Secrets To Click-To-Close Revenue

 

Getting Enough Leads Or New Customers? Use An Assessment To Be Sure

The Ability To Predict Leads And Match Program Tactics To Lead Generation Is Key

Marketing today requires a highly complex set of tactics that need to be tightly orchestrated, and that’s just to get leads. If you want those leads to be high quality, turn into sales opportunities and then convert into new customers, now you’re talking about sales process upgrades, and the complexity just keeps getting trickier.

The questions that CEOs ask me all of the time are “am I getting enough leads?” and “are we getting the right amount of leads for the investment we’re making in marketing?” Those questions are hard to answer, but any digital agency worth its salt should be able to show CEOs exactly what they’re getting from their efforts and exactly how many leads, sales opportunities and customers are coming through the pipeline.

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How Inbound Marketing Experts Provide Forensic Marketing For Business

What Is Forensic Marketing, How Does Inbound Marketing Support It And How Do You Use It To Improve Lead Generation?

Many of the professional services have a forensic component to their offers. Accountants, lawyers and tax specialists all provide a level of forensics when it comes to their specialties. If you Google the word "forensic" you find the following definition: "of, relating to, or denoting the application of scientific methods and techniques to the investigation of crime."

Crime? What crime has been committed with regard to your marketing activities? The answer is your marketing has been criminal in its inability to create a steady, predictable, repeatable and scalable lead generation engine for your business. It’s criminal that you’ve let this go on for so long without doing something about it.

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