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Why You Want Your Digital Marketing Agency To Be Obsessed With Data

Inbound Marketing Or Demand Generation? Both Approaches Need To Be Results And Data Driven

Today’s marketing is highly complex, with many different moving parts, a variety of skill sets needed to execute it and an overlay of technology. To really do it right you need UI/UX, conversion rate optimization, content expertise, web development, lead nurturing, paid search and organic search just to drive leads for your sales team.

But the tactics are only part of the puzzle. The real challenge comes from being able to analyze the performance of those tactics quantitatively and then adjusting delivery to increase performance month over month.

You need a team of data-obsessed marketers to do this well. Because marketing is so complicated and data is so critical to success, companies are finding it increasingly difficult to hire for these skills. That’s why it’s a smart choice to work with a digital marketing agency that features these skills, nurtures these skills and has operationalized the delivery of these skills for its clients.

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3 Ways To Use Heat Mapping Analytics To Improve Your Company Website

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

One of the coolest inbound marketing analytics tools out there right now is heat mapping. Heat mapping analytics give savvy inbound marketers access to a whole new layer of visualized data from which to optimize landing pages and other website assets.

HotJar, a popular heat mapping tool, explains it this way: “heat maps help you to understand what users want, care about and interact with on your website by visually representing their clicks, taps and scrolling behavior.”

Since search engines are giving increasing weight to user behavior metrics, heat mapping, which visualizes a user’s behavior patterns, is an extremely useful tool for skilled inbound marketers to leverage.

Read below to learn how to utilize the power of heat mapping analytics to maximize the performance of your company website.

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Inbound Marketing Analytics: Unlocking The Numbers That Tell A Story

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

Your customers are on a journey. Today’s modern B2B buyers are on an empowered trek through a “choose-your-own-adventure” story as they search online for your products or services.

Inbound marketing analytics are the numbers and other data behind your marketing program that tell that story — it’s a powerful tale about the success of your marketing performance.  

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How Failure Helps Your Inbound Marketing Program Flourish

Who would ever think that mistakes are good? When it comes to inbound marketing, your failures sometimes reveal even more than your successes do.

A lot of people who are much smarter than me have noted that mistakes often led them to some earth-shattering discoveries. I’m here to tell you that the same holds true when you practice inbound marketing.

While inbound does provide a framework and methodology to help your business get found, get leads and increase revenue, every business in every industry responds slightly differently.

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The Inbound Marketing Metrics You Need To Track Every Week

It’s not enough to just launch an inbound marketing campaign. You need to keep track of your marketing metrics to ensure that the time and money you’ve invested into attracting visitors and converting leads are producing results.

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The Inbound Marketing Metrics You Need To Track Every Day

Regularly reviewing your marketing metrics is a critical part of any successful inbound marketing strategy as it provides the opportunity to identify areas that need improvement and make adjustments as necessary.

Of course, any marketer who has explored the plethora of marketing analytics data available in programs like HubSpot and Google Analytics knows that going through all of the information at once is daunting.

To help save you time, we’re launching a three-part series that highlights the inbound marketing metrics you must track daily, weekly and monthly. Here, in part one, we’re taking a look at the metrics you need to check on a daily basis.

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