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What To Expect When You're Expecting Results From Inbound Marketing

Inbound Marketing Works ONLY When You Give It Every Opportunity To Work

I was curious as to how many articles on expectations around inbound marketing results there are on the web. The answer: three-and-a-half pages of blog articles, whitepapers and e-books on expectations, timing, results and inbound marketing. That’s roughly 35 listings from 29 different agencies, including an article we wrote in March 2016.

Clearly, this is a hot topic for people running inbound marketing programs and the inbound marketing agencies helping people to execute inbound campaigns. The top-ranking article from our friends at GuavaBox is right on the money. They relate moving to inbound marketing like training for a marathon; it takes time, dedication and expertise to get it right.

They also included some insightful research data from an MIT study of HubSpot customers. The research found that more than 92% of customers saw an increase in website traffic and leads as a direct result of inbound marketing, while 49.2% saw an increase in sales.



Small, Medium Or Large? Which Inbound Marketing Agency Is Right For You?

There’s The Right Size Inbound Marketing Agency For Every Company

We’re not right for every company. Not a day goes by without us passing on an opportunity because it’s not the right fit for our inbound marketing agency. That doesn’t make me feel bad; it makes me feel great. Our goal is to earn raving fan status from our clients, and if a prospect isn’t going to be a raving fan, we’re not interested in the engagement.

You should be thinking about finding an inbound marketing agency in the same way. If you don’t think your business goals are going to be achieved by working with the agencies youre considering, then you’re looking at the wrong agencies.

But how do you know what you’re looking for? This is probably your first inbound agency search, and even if you’ve hired traditional or even digital agencies in the past, inbound is a whole new ball game.



Inbound Marketing: Myth Or Proven Methodology?

If You’ve Never Seen Inbound Marketing Work, I Can Understand Your Disbelief

The other day I posted an article on LinkedIn about the differences between demand generation and inbound marketing. The article got its fair share of likes and a comment or two, but one of the comments caught my attention.

Here is a direct quote of the exact comment: “To me, inbound marketing is a myth. It is complete nonsense.” The comment got me thinking that I don’t believe in bigfoot, despite the huge amount of grainy and questionable video footage, because I’ve never seen an actual bigfoot.

Could inbound marketing be a myth to everyone who has never seen it in action? Just like bigfoot, the Loch Ness Monster and UFOs, if you’ve never seen these, it’s going to be hard to believe they exist. That brings me to the point of this article. Let’s debunk the myth with facts and figures from actual inbound marketing engagements.



Prediction #8 — Science Of Inbound Marketing And Sales Breaks Through

The Formula For Lead Generation Is Created Using Inbound Marketing As The Foundation

I’m most excited about this prediction; after all, I’m an inbound scientist. I believe, with all my experience, that there is now a way to mathematically predict inbound marketing results based on the program features in your own inbound marketing. Once this is published, you’ll know exactly what to do, when to do it and what results to expect. It’s a game-changer.

The real challenge with this is not creating the formula but testing it. You’ll need tons of data to test the formula enough to make sure it produces the right results consistently. You’ll need to test the formula under a variety of conditions, in different industries, with different types of clients, with big programs and with modest programs. It will be a lot of work. It's likely that only a large inbound marketing agency would have the data and the experience to create such a formula.



Inbound Marketing Agency Recognized Among Area's Top SEO Firms

Clutch, An Independent And Verified Review Site, Calls Square 2 Marketing Tops At SEO

Press Release

Conshohocken, PA — Square 2 Marketing, an inbound marketing agency, has been recognized by Clutch as one of the top SEO firms in the Philadelphia area.

We've always been a results-first agency and any rewards or recognition is typically unsolicited and unexpected. At Square 2 Marketing, our biggest rewards come from clients that see dramatic improvements in the amount of leads flowing into their companies from our inbound marketing and search engine optimization efforts.

One lesson we learned early on is that clients want results, and we’ve been delivering results to our clients since 2003, which is a long time in the digital world. While new firms are cropping up all the time and crowding the digital marketing landscape, not many firms are able to stand the test of time. So how has Square 2 Marketing done it? By focusing on one thing: improving revenue generation for our clients.



New World Headquarters Built To Focus On The Scientific Study Of Inbound Marketing And Inbound Sales

HubSpot’s Largest Partner Opens New Office With A Focus On Repeatable, Scalable And Predictable Revenue Generation

Square 2 Marketing, an inbound marketing agency, has moved into its new office in Conshohocken, Pennsylvania. The new office space provides team members in the Philadelphia region and those working remotely the tools they need to continue driving the company’s growth, but more importantly helps the team to continue driving revenue for its clients.



It's Always The Agency's Fault If Your Inbound Marketing Isn't Working

Does It Matter Whose Fault It Is Or Does It Matter Why It’s Not Working?

The headline was meant to get your attention. It’s very rarely the agency’s fault even though that’s usually where the blame gets placed. When you think about it, how could it be the agency’s fault? If the people at the agency didn’t know what they were doing, they wouldn’t have any clients. So, they must know something.

But what I don’t understand is why it matters whose fault it is and why blaming anyone is productive. Instead, let’s put our energy into identifying why your inbound marketing isn’t working and what we need to do to fix it, and then get it back on track delivering leads and new customers for your business.



Inbound Marketing Is Hard Work, So Take A Break On Labor Day

Yes, It’s Hard Work Getting Results From Your Inbound Marketing Efforts, But When You Do, The Payoff Is Huge

I usually take a break from blogging when there's a weekday holiday, but this year I thought a short reflection on the work and the rewards associated with inbound marketing would be timely and relevant.

Anyone tell you, "Inbound marketing is going to be easy"? Anyone tell you, "Don’t worry about anything, we’ll take care of everything"? Anyone tell you, "We can get you results in a week or two"? Anyone tell you, "All you need to do is buy this software"? Of course they have, because people will tell you whatever you want to hear to get you to say "yes" to their recommendations.

Unfortunately, now that most of you have been doing inbound, working with an inbound marketing agency or playing around with inbound marketing software, you’ve started to realize that this is much harder than you expected it to be.



The Internal Creative Review Vs. The Inbound Marketing Performance Review

Agencies Are Moving Away From Leaning On Creative And Toward Impacting Business Results

The agency world has changed. The days of internal creative reviews where people sit around a conference room looking at boards with ads and creative concepts is quickly disappearing. It’s being replaced with lead review meetings where charts and graphs show real-time data that provides insight into lead generation, close rates and new customers.

What does your meeting with your agency look like? If it’s creative and you want it to be about results, you have a lot of new options. If it’s about inbound marketing results and your current digital agency can’t deliver to your expectations, you have a lot of options there too. The bottom line is with so many digital and inbound marketing agencies out there, the time has never been better to find one that knows how to impact business results and revenue.



Stop Random Acts Of Marketing With Inbound Marketing Strategy

Inbound Marketing Tactics Void Of Strategy Equal Poor Results

We were working with a prospect last week and she mentioned a term that has stuck with me since. Random acts of marketing. It’s how she described how her current inbound marketing agency was delivering for them. Not that they were doing anything wrong, just that she felt like the effort was missing a strategy to focus the efforts.

This is not uncommon. As we get more and more calls from companies working with an inbound marketing agency and disappointed in the results, the idea of random acts of marketing has become the way most inbound agencies operate. In essence, flailing around, trying anything and everything in the hope that they’ll stumble onto or into the right combination.

But you don’t have to be a victim of random acts of marketing. There are steps you can take to protect yourself, your company and your prospects from this victimless crime.