Inbound - The Blog: The Secrets Behind Click To Close


‘Green Machine’ Infographic Accelerates Inbound Leads For TSE International

Editor's Note: This blog post is written for submission to the 2017 HubSpot Impact Awards. Wish us luck!

TSE International is a leading manufacturer of puller/tensioner equipment, and the first and only manufacturer in its industry to offer electric-powered machines, called Green Machines

Utility companies are increasingly experiencing mandates to purchase a certain percentage of environmentally friendly equipment. Enter the Green Machine, an electric puller/tensioner that provides an environmental edge and blows away typical diesel-fueled engines in terms of benefits for the planet and people, and cost.



Here's How To Ensure You Drive Revenue With Inbound Marketing

No Marketing Is Fool-Proof; How You Respond To Your Failures Is What Drives Revenue Growth

Wolves are at the top of the food chain in a lot of ecosystems, but did you know that they only execute successful hunts 15% of the time? Surprising, right? Marketing isn’t much different. Sales follows right behind.

Youre going to fail more times than you succeed in most cases and especially in the beginning. The key is to rally, recover and gain insight, and not to be discouraged, disparage your selected approach to marketing, quit or even fire your inbound marketing agency.

If you’ve been in marketing as long as I have, you’ve run unsuccessful campaigns. Anyone who tells you otherwise is lying. They key is not to prevent them from happening but to learn from them and make sure you don’t make the same mistakes again. There’s a lot to that when you talk about inbound marketing. Do you want to be making mistakes you could have avoided if you had the right experiences? Do you know how to optimize inbound marketing tactics so they produce better results month over month?

If lead generation, sales opportunities and revenue growth are your goals, then securing those skills and unique experiences so you don’t make mistakes is going to produce better results faster and generate a much higher return on your marketing investment.



5 Ways To Pay For Your New Inbound Marketing Engagement

Stop Doing Inefficient Marketing And You’ll Save Money Even When Working With An Inbound Marketing Agency

You’re finally ready to get serious about your marketing. You realize you’re not doing it right. You realize the results are below reasonable. You’ve done all of your research and you know aligning sales and marketing is going to be part of the exercise. You’ve come to the conclusion that technology is also part of the solution. You’ve set your goals and they’re aggressive. Now what?

As part of your strategic investment in your new inbound marketing program, you’ve selected three top-tier agencies to talk with about helping you. They’ve all given you proposals and they look similar, with costs ranging from $7,500 to $15,000. You’ve never invested this amount in your marketing before, so you’re nervous.

But there’s good news. You’re looking for different results from this type of effort, and considering what you’ve been doing and that what you’ve been spending didn’t work, doing something different is smart. But there’s more good news. It is possible to stop spending money on ineffective marketing and save money in the process even after you’ve invested in your new program. New marketing that’s effective and you get to save money  it’s a win-win.



The True Cost Of Waiting To Start Your Inbound Marketing Program

The Sooner You Get Started, The Sooner You’ll See Inbound Marketing Results

Almost everyone who hires us wants leads and they want them immediately. However, it’s amazing to me how many people also take their time deciding when to get started with us.

To all of you considering getting started with us or any inbound marketing agency but want to wait until next week, next month or next quarter, you’re delaying your ability to hit your goals.

The sooner you start, the sooner you’ll start to see leads. Even when we do a Lead Liftoff™ Program (how we start driving leads from day one), the ultimate goal is to build a repeatable, scalable and predictable demand generation and revenue acceleration machine. The sooner you start, the sooner you’ll see results. Waiting is only hurting your own ability to establish your marketing rock star status within your company.  



The Big 3: You Need These New Roles For Revenue Generation Marketing

Demand Generation With Inbound Marketing Tactics Requires These Roles To Produce Results

Youre ready to tackle the complexities of today’s revenue growth challenges. You get it. You know it’s not about marketing or sales; its about revenue. You see how demand generation focuses on getting people aware of your company and you see how inbound marketing earns the attention of people in an active search mode.

But you probably also see that the work needing to get done is complex and requires an entirely new set of skills. It’s highly unlikely that you’ll hire a new graduate, turn them loose and have them immediately building your funnel model, creating content, contributing to your stories, optimizing your website, using technology and impacting results in the first month.



Packages: A Non-Starter In Your Search For An Inbound Marketing Agency

How Can You Be Agile If You Bought A Package Of Deliverables?

You want to hire an inbound marketing agency. You’re doing your due diligence by looking at websites, downloading content, scrolling through reviews and checking the partner tiers on HubSpot. You’re making all of the right moves.

But it’s still confusing. They all sound good. They all look similar. They all seem, on the surface, to be able to deliver what you need. But all agencies are not created equally, and bigger doesn’t make them better. Having Diamond Partner status doesn’t make them better. Being Agile doesn’t make them better and using points doesn’t make them better. Even though this describes us, it’s not what makes us better.

What you should be looking for is a team of highly skilled, highly experienced people who work within a framework that is tested and proven to do only one thing — get you results.



How We Improved Inbound Marketing For Clients And Its Impact On Their Results

Inbound Marketing Is A Constant Iterative Process; We Reinvented It Again!

Running engagements for over 50 inbound marketing agency clients takes a steady hand and a constant stream of operational optimizations to produce results that make clients raving fans.

Thats especially true when our goal is so crystal clear — get clients results.

Over the past 14 years, we’ve been constantly tweaking what we do and how we do it with one thought in mind: Give our clients the best experience and produce the best results possible for their level of investment. Month over month, we’ve made subtle changes and some not-so-subtle changes, and we track everything so it’s clear what works and what doesn’t work so well.

That investment in delivery optimization and performance optimization is paying off and producing inbound marketing results for our clients.



If You're Doing Demand Generation, Can You Do Inbound Marketing Too?

You Should Do Both For Optimal Lead Generation And Revenue Acceleration

It seems that people are either in the demand generation camp or the inbound marketing camp, but not both. If you have the budget to go after pre-awareness prospects with demand generation tactics and awareness prospects with inbound marketing, why wouldn’t you do both?

When you break it all down, our demand generation agency practice focuses primarily on reaching people who are not aware of you, your company and your products/services, while our inbound marketing agency practice focuses on those people already looking for (and therefore aware of) products/services like yours and getting them to connect with your company.

This means you should have two complementary approaches to marketing. One is not better than the other. It just comes down to what’s right for your company, your budget and your prospects.



Data-Driven Digital Agency Drives Results, Signs 4 New Clients In March

Inbound Marketing, Marketing Automation, Demand Generation And Lead Nurturing Engagements Are Still Hot

It’s rare that we feature our own successes in the blog. However, the pace of change is quickly accelerating in the marketing and sales area, and it makes sense to share what companies are hiring us to help them with. Their thinking might be important to you as you assess your company’s need to drive your own revenue growth.

This article features four different clients, with four different types of requirements, and explains how we’re helping them meet those requirements along with the thought process those organizations went through to assess their needs and come up with their game plans.



Why Packaged Pricing Is A Signal You're Considering The Wrong Inbound Marketing Agency

Do You Feel Like You Fit Into A Pre-Configured Box? Why Should Your Inbound Marketing Program?

Is your business unique? Is your industry special? Are aspects of your company different than your competitors? Do you have an individual perspective on your business that needs to come out in your marketing? Of course!

If I’ve learned anything over the past 14 years running Square 2 Marketing, its that no client fits into any specific package or program.

Then why do inbound marketing agencies insist on publishing packaged pricing? Why do they think you should fit into their fast, faster, fastest or silver, gold, platinum packages? How can they predict results associated with different levels before even talking to you? The short answer is they can’t predict anything and these packages are poor attempts to make the sales process easier for them.