Inbound - The Blog: The Secrets Behind Click To Close


‘Green Machine’ Infographic Accelerates Inbound Leads For TSE International

Editor's Note: This blog post is written for submission to the 2017 HubSpot Impact Awards. Wish us luck!

TSE International is a leading manufacturer of puller/tensioner equipment, and the first and only manufacturer in its industry to offer electric-powered machines, called Green Machines

Utility companies are increasingly experiencing mandates to purchase a certain percentage of environmentally friendly equipment. Enter the Green Machine, an electric puller/tensioner that provides an environmental edge and blows away typical diesel-fueled engines in terms of benefits for the planet and people, and cost.



How To Blend Advocacy Marketing Into Your Inbound Marketing Program

Do It Right And You’ll Realize Improved Close Rates Plus Much Shorter Sales Cycles

The idea of adding a new marketing buzzword  advocacy marketing  to an already crowded field of marketing-related buzzwords doesn’t make me feel good. However, the business outcomes from mobilizing your existing customers to help you close more new customers and close them faster make this one hard to ignore.

What makes it extra interesting for me is how closely connected advocacy marketing is to a lot of the existing inbound marketing tactics we’re already deploying for our clients. The idea of earning attention (inbound marketing) fits right in with the idea of earning the right to ask your clients and customers to help you in your sales process with prospects.



Inbound Marketing Enhances Your Prospects' Experience To Close More Business

Inbound Marketing And The Prospect Experience Hold The Secret To Higher Close Rates And Shorter Sales Cycles

Want to close more new customers? Want to close them more quickly? Want to beat your competition more consistently without having to discount or compete on price? Inbound marketing holds the secret to creating a “click-to-close” experience for your prospects that makes your company the obvious choice.

Achieving the goals outlined above has less to do about the tactics youre working on and more about the experience you create for your prospects while they’re interacting with your marketing and participating in your sales process. In the end, if you provide them with a highly educational, guided and thoughtful experience, our research shows you’ll get the business.



A 'Game Of Thrones' Guide To Lead Generation And Revenue

Dragons, White Walkers, Kings, Queens And Swords All Come Together To Help You Conquer Your Revenue Goals

Whether you’re a fan of Game of Thrones or not, no one can challenge the popularity of the show. The same is true with marketing. Today, you need the perfect combination of demand generation, inbound marketing and sales enablement to exceed your revenue goals.

Given the complexity of today’s marketing and sales tactics, it’s impossible to attempt to execute lead generation and revenue growth without a revenue strategy that includes both messaging and tactical configuration. Think about this like trying to take over the Westeros without a game plan.



Why Done Is Better Than Perfect When It Comes To Revenue Generation

Demand Generation Requires You To Go Live When Done, Instead Of Holding Until Perfect

At the risk of making all of the businesspeople reading the blog uncomfortable, you have to let go of this idea that marketing needs to be perfect before it’s launched.

Your website is ready to launch, but you just want to read it over one more time. No! Your new strategic messaging isn’t quite right, so you want to make a few more tweaks to it before you let us start using it. No! The new e-book needs one more round of revisions before youre comfortable making it public. No!

Why would I say something like this? This work represents your firm. If it’s not perfect, it’s a reflection on you. Taking extra time to make it perfect is going to pay off in the long run. We should be careful what we say publicly.

These are all valid points, but they don’t outweigh the power of moving work outside the safety of the agency and into the public domain for one reason and one reason only: You want marketing results and revenue generation. We want to get that for you, but to do it that work needs to see the light of day.



The True Cost Of Waiting To Start Your Inbound Marketing Program

The Sooner You Get Started, The Sooner You’ll See Inbound Marketing Results

Almost everyone who hires us wants leads and they want them immediately. However, it’s amazing to me how many people also take their time deciding when to get started with us.

To all of you considering getting started with us or any inbound marketing agency but want to wait until next week, next month or next quarter, you’re delaying your ability to hit your goals.

The sooner you start, the sooner you’ll start to see leads. Even when we do a Lead Liftoff™ Program (how we start driving leads from day one), the ultimate goal is to build a repeatable, scalable and predictable demand generation and revenue acceleration machine. The sooner you start, the sooner you’ll see results. Waiting is only hurting your own ability to establish your marketing rock star status within your company.  



5 Inbound Marketing Website Upgrades To Drive Revenue Today

Inbound Marketing Is About Results; Optimizing Your Current Website Produces Immediate Demand Generation

If you’re looking to drive short-term increases in your marketing program’s performance, the first place to look is your current website. A number of website upgrades associated with your marketing optimization efforts help to produce immediate results.

Keep in mind that these tactics will not immediately improve your website visitor numbers. Those are longer-term initiatives, and even if these tactics do have the ability to increase visitors, they will not do so in short order. The tactics included in this article are better suited for sites with over 1,000 visitors a month. For sites with fewer visitors, these tactics will increase leads generated from your site, but you’ll need additional tactics to drive up the number of visitors.



The Smartest Marketers Do Demand Generation And Inbound Marketing

The Current Environment Requires Both Inbound Marketing And Demand Generation Tactics To Drive Revenue Growth

Yesterday, I tweeted an Ad Age article about Google increasing its ability to block certain ads it deems overtly interruptive. I think it’s safe to say this trend is likely to continue. Ad blockers and companies like Google that have a monetary interest in blocking ads (and driving people to AdWords) are going to make some of our demand generation tactics challenging.



The 6 Biggest Marketing Challenges Today And How To Solve Them

Inbound Marketing Or Demand Generation? The Issues Below Sound Like People Are Confused

Over the next couple of days, you’re going to see everyone and their brother publishing HubSpot’s 2017 State of Inbound report. While we could do the same, instead we’re here providing you with solutions to the challenges identified in the report. Yesterday we highlighted the sales challenges, and today were focusing on the marketing challenges.

When you look at the top issues uncovered in the report, it’s startling that 63% of the people identified generating traffic and leads as the top challenge. Wow! As a community of smart marketers, we’re still struggling to do the basics. How is that possible? The short answer is that it has become even more difficult. While the tools are more diverse and widely available, how you use those tools has changed so dramatically that it’s still a challenge.



Inbound Marketing And Account-Based Marketing: What You Need To Know To Get Results

Inbound Might Actually Make ABM Better If You Plan It Properly

Marketing isn’t getting easier, it’s getting more complicated. What used to be two clear and obvious differences  inbound marketing vs. outbound marketing — are now blending and devolving into one giant mess.

What appears to be making it even more challenging is the champions of inbound marketing are leaning into and investing in account-based marketing, which means there’s a spot in your inbound marketing campaign for outbound marketing tactics, if executed correctly.

Taking revenue generation, which today has never been more complicated, and making it simple is something we’ve been trying to do for our clients since we started the company. Our mantra of give clients the right advice” is based on boiling all of the opinions down and then creating a simple revenue growth strategy built for your business.