Inbound - The Blog: The Secrets Behind Click To Close


New World Headquarters Built To Focus On The Scientific Study Of Inbound Marketing And Inbound Sales

HubSpot’s Largest Partner Opens New Office With A Focus On Repeatable, Scalable And Predictable Revenue Generation

Square 2 Marketing, an inbound marketing agency, has moved into its new office in Conshohocken, Pennsylvania. The new office space provides team members in the Philadelphia region and those working remotely the tools they need to continue driving the company’s growth, but more importantly helps the team to continue driving revenue for its clients.



Inbound Marketing Is Hard Work, So Take A Break On Labor Day

Yes, It’s Hard Work Getting Results From Your Inbound Marketing Efforts, But When You Do, The Payoff Is Huge

I usually take a break from blogging when there's a weekday holiday, but this year I thought a short reflection on the work and the rewards associated with inbound marketing would be timely and relevant.

Anyone tell you, "Inbound marketing is going to be easy"? Anyone tell you, "Don’t worry about anything, we’ll take care of everything"? Anyone tell you, "We can get you results in a week or two"? Anyone tell you, "All you need to do is buy this software"? Of course they have, because people will tell you whatever you want to hear to get you to say "yes" to their recommendations.

Unfortunately, now that most of you have been doing inbound, working with an inbound marketing agency or playing around with inbound marketing software, you’ve started to realize that this is much harder than you expected it to be.



Square 2 Marketing Makes Inc. 5000 List Of Fastest-Growing Private Companies

Square 2 Marketing has earned a spot on the 2016 Inc. 5000 list, cataloguing the fastest-growing private companies in America. Rising from #2,704 last year, Square 2 Marketing is ranked at #2,181, following a three-year growth rate of 169%.

This is the second year in a row the inbound marketing agency has made the prestigious list.



How To Select The Best Inbound Marketing Agency For Your Business

Inbound Marketing Is Complex, And So Is Finding Someone To Help You

Once you’ve come to the conclusion that you need help getting your company’s inbound marketing program up and running, the next step is starting an evaluation process to find the best agency for your business. 

The major challenge here is that there are lots of inbound agencies of all shapes and sizes. Many of them look similar on the surface but are dramatically different under the covers. How you evaluate them is going to be important in making sure you get the best agency for you.

It’s a little like dating. Your best girlfriend might be better suited to your ex-boyfriend than you were. It’s not that he is a bad guy, but they simply make a better match. Just because you don’t like certain aspects of a particular agency doesn’t make it a bad agency. Maybe it is just the wrong agency for you. Making the match is critical.



Happy Inbound New Year To All!

Thank you to everyone who made 2015 a fantastic year for us. Thank you to our partners who provided with the tools and insight to do what we do. Thank you to our team members who put in countless hours working to get our clients results.



Diamonds, Platinums And Golds, Oh My! How To Pick The Right Inbound Marketing Agency

Every day, new agencies join the ranks of tiered HubSpot Partners in their inbound marketing community.

Today, there are over 100 partners that qualify for Diamond, Platinum or Gold status. But, what does it actually mean? And why should you – a CEO, VP of marketing or business owner  care about an inbound marketing agency's partner ranking?

First, an agency’s level is directly related to the amount of licensing revenue SERVICED by the agency. To qualify for the top tier (Diamond), an agency needs to have at least $40,000 in HubSpot software revenue associated with the accounts they're able to log into on a regular basis.



How Long Does It Take To Get Leads From Inbound Marketing?

Fans of the blog know that I like to answer inbound marketing-related questions from prospects and clients.

My feeling has always been that if people are asking the same question or expressing the same concern over and over again, using the blog to answer it might appeal to an even wider variety of individuals.



Inbound Marketing: Are You Ready For 2015?

It’s December 1. With the holidays and vacations coming up, it’s going to be January before you know it – and you’re going to be behind in your planning for 2015.

Now is the time to get ready for next year. If you’re considering adding an inbound marketing effort to your current marketing, this month’s blog articles are going to be very helpful.

First, we’re going to be sharing a ton of predictions. As marketing is changing faster than ever before, you need to be looking forward so you don’t get left behind. And because most of you are starting, continuing or just wrapping up your planning work, we are going to give you tips and advice on how to adjust your 2015 plan so that you not only hit your revenue goals, but also blow them out.

To kick us off, here are a few inbound marketing predictions you need to know in order to be ready for 2015.