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What We Learned At INBOUND 2017

The Good, The Bad And The Ugly From The Conference

After four full days in Boston interacting with 20,000 attendees at HubSpot’s annual INBOUND event, the team at Square 2 Marketing had some insightful takeaways that I thought I’d share with all of you. There’s a lot more good news than bad news, and honestly the bad news isn’t really that bad, but challenges do exist within the inbound community.

The key to a successful INBOUND experience is to grab ideas and takeaways that help you make your marketing and sales produce better results. While learning how to make a landing page with a template is nice, getting that landing page to produce more leads, more sales opportunities and more new customers is more important.



Looking For An Inbound Marketing Agency? INBOUND 2017 Is One-Stop Shopping

Here’s What To Look For And How To Screen Agencies At INBOUND 2017

Good news! Your CEO just gave you approval to hire your first digital marketing agency. You’re excited because you signed up to attend INBOUND 2017 and you’re pretty sure you want an inbound marketing agency. More good news: A lot of agencies are on display at the INBOUND 2017 conference. This sounds like the best place to start your search.

You wouldn’t be wrong. A lot of agencies are going to be exhibiting at HubSpots annual conference from September 25-28 in Boston, and a lot of agency owners are going to be speaking (and even more are attending). But how are you going to compare, share your goals and evaluate their ability to help you?

The short answer is you might not be able to do all of that in just a few days. But if you come to the event with a plan, you might be able to narrow the list down, and you might be able to come up with a selection process that ensures you get the right shop to help your company with its unique set of marketing and sales challenges.



INBOUND 2017 Tips: 5 Must-See Sessions And 2 Bonus Sessions

So Many Sessions, Such Little Time; Here Are Some INBOUND 2017 Tips For Sessions You Must Attend

In six weeks, the annual pilgrimage to Boston will begin for what has become a religious gathering for everything inbound. INBOUND 2017 kicks off on Monday, September 25, and the conference is full of amazing speakers, killer content and almost everything an inbound pro could want from an event.

The event is filled with sessions that will inspire you, educate you and help you get better results. The key is to select the speakers and the sessions that bring the most value. When I started attending INBOUND as a HubSpot partner, there were 300 attendees. This year, they’re expecting more than 20,000 attendees. I’ve seen a lot of wonderful speakers and attended a ton of amazing sessions, but I’ve also spent my share of time in bad sessions, too.