Considering Inbound Marketing? Either Go All In Or Don’t Go At All
In a shout-out to the Eagles guitarist Glenn Frey, who passed away yesterday, I wanted to give you a perspective on inbound marketing that might not be something people talk about openly. In our experience, the CEOs and marketing execs who bring us in often have a short-term perspective on their marketing approach.
What I mean by that is they know what they did last year didn’t work like they expected, but they don’t know what else to do. So, they consider “trying” inbound marketing. The verb “trying” has the connotation that they’ll do it for a while and see what happens. This feels a little like an audition to us.
Unfortunately, this is the wrong approach.