Inbound - The Blog: The Secrets Behind Click To Close


You Can Be A Fan Of HubSpot And Marketo For Inbound Marketing

Software Alone Doesn’t Make Magic; Without A Strategy And A Plan You’re Lost

Recently, at the Marketo Summit in Las Vegas, an insider told me that this was the first time in six years the I-word (inbound marketing) was used publicly at the event. This makes me feel even more confident that inbound marketing is not software platform-dependent.

You can be all in on inbound marketing and use Marketo. You can be all in on inbound marketing and use HubSpot. Your overall marketing strategy has little or nothing to do with the software you use, but you do need to use marketing automation software. The software will help you make the repeatable element of inbound marketing easier to execute and track, and enable you to optimize your tactics as you respond to the results.

The differences between the two main companies mean that Marketo is right for some businesses and HubSpot is right for others.



HubSpot Vs. Marketo: Which Is Right For Your Inbound Marketing?

The Answer Is More About You Than Either Of The Software Solutions

Last week, I had the pleasure of participating in the Marketo Summit. Three days of content, software and discussions with practitioners gave me a new perspective on the comparison between HubSpot and Marketo, as well as a newfound appreciation for “the other side” of the marketing automation question.

What I realized is that it’s not about HubSpot or Marketo, but rather which one applies to an individual business’s specific situation. In this article, I’ll try to lay out a few of the high-level characteristics to help you make the right choice for your business.



Diamonds, Platinums And Golds, Oh My! How To Pick The Right Inbound Marketing Agency

Every day, new agencies join the ranks of tiered HubSpot Partners in their inbound marketing community.

Today, there are over 100 partners that qualify for Diamond, Platinum or Gold status. But, what does it actually mean? And why should you – a CEO, VP of marketing or business owner  care about an inbound marketing agency's partner ranking?

First, an agency’s level is directly related to the amount of licensing revenue SERVICED by the agency. To qualify for the top tier (Diamond), an agency needs to have at least $40,000 in HubSpot software revenue associated with the accounts they're able to log into on a regular basis.



HubSpot’s Happiness Index Might Not Predict Customer Happiness

Inbound marketing software firm HubSpot has a Customer Happiness Index, which is commonly referred to as the CHI score. We found an interview with former VP of Customer Success, Jonah Lopin, who invented the CHI Score calculation. To read the entire article, click here.

Today, I want to dig into the CHI score to see how accurate it is at measuring actual client happiness. Here is an excerpt from the article to see how HubSpot calculates its CHI score:

The CHI score is a function of many dimensions of a customer’s usage of HubSpot software for marketing. CHI awards points for customers who blog regularly, track leads through our system and run effective email & conversion campaigns, engage in social media, etc.”



Inbound Marketing's Brian Halligan Offers Sage Advice To Marketers

Back in August, we had the pleasure of sitting down with the inventor of inbound marketing, HubSpot Co-Founder and CEO Brian Halligan.

It was a rare opportunity to ask Brian about the future of marketing, his vision for inbound marketing and his newest passion: inbound sales.

Here are a few excerpts from the interview, originally published in 2Inbound, the only Web magazine committed to everything inbound. If you’re interested in seeing the full article and video from the original interview, click here.



Square 2 Marketing Is Now Officially HubSpot's Top Partner

PRESS RELEASE: Square 2 Marketing Ascends To New, Highest Level Of Partnership

 – Philadelphia-based inbound marketing agency becomes the first-ever Diamond-level HubSpot Partner –

Philadelphia – June 26, 2014 – Square 2 Marketing is at it again: The full-service inbound marketing agency who cracked the code to inbound marketing is proud to announce they’ve set a new record for partner-driven revenue and continue to lead all partners in monthly recurring revenue as of May 2014.

As a result, Square 2 Marketing has achieved Diamond-level status with the Cambridge, Mass.-based marketing software company – the first and only Agency Partner to achieve such recognition.



How Inbound Marketing Delivers A Dramatically Lower Cost Per Lead

The 2013 State of Inbound Marketing Report looks to demonstrate how the industry has evolved over the past five years and highlight opportunities for growth.



What Are The MUST HAVES For Inbound Marketing Programs in 2014?

Here we are, December 10th, and most of you are probably starting to think about 2014. If you haven’t, now is the perfect time to begin the planning process.



What Inbound Marketing And The Royal Baby Have In Common

I have to admit—I’m not the biggest royal baby fan but I am a fan of pop culture and any time I can shamelessly connect what’s going on in the world to inbound marketing, I take it.



The Future of Marketing Is Inbound Marketing

When I was a kid, I always fantasized about being able to predict the future. I wanted to know the winner of the upcoming Super Bowl. I wanted to be able to buy the next hot stock before it became Google.