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5 Reasons Why Your B2B Marketing Needs To Use SlideShare

Marketing your B2B company has shifted dramatically in the past decade. Not only does B2B marketing require that you create a social media strategy, but it also requires a hefty amount of content marketing.

When it comes to social media, some platforms aren’t as compatible with B2B business models. For example, Pinterest and Instagram usually work better for the B2C market, leaving the typical B2B company with LinkedIn and Twitter as the two main performers – and those platforms are already crowded with competitors in the B2B market.

What about your content marketing strategy? Already, more and more companies are recognizing the power of inbound marketing with content, and the B2B marketing space is growing cluttered with run-of-the-mill, fluff-filled whitepapers, e-books and tip sheets. If the only things you’re publishing are these standard content marketing pieces, your business is invisible.

So, what’s one new tactic you should add to your B2B marketing strategy mix that differentiates you in both social media and content marketing? It’s SlideShare.

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How To Generate B2B Leads Using Pinterest

I know what you’re thinking:Pinterest isn’t a good fit for my B2B business – isn’t Pinterest just for recipes, DIY crafts and funny animal pictures?” Actually, that’s not the whole picture.

While Pinterest might not be a good fit for your business specifically, that has more to do with your social media strategy than it does with your business model being B2B. Not only have we covered B2B Pinterest marketing before, but also many other unlikely brands are already dominating this social media marketing platform to drive revenue for their business.

Remember that even in the B2B market, your business needs to start thinking more along the lines of H2H (or human-to-human) marketing because your prospects and customers are human too, and humans always appreciate (and act on) the type of strong visual and multimedia storytelling that Pinterest has to offer.

Here are two facts to consider before we dive into how to generate more B2B leads with Pinterest:

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Is Your Referral Marketing Strategy Using The Power Of The 80/20 Rule?

Square 2 Marketing – Leading The Reality Marketing And Inbound Marketing Revolution! - See more at: http://www.square2marketing.com/blog#sthash.tjtCwb1k.dpuf
Square 2 Marketing – Leading The Reality Marketing And Inbound Marketing Revolution! - See more at: http://www.square2marketing.com/blog#sthash.tjtCwb1k.dpuf

Which would you rather have?

A) A lead you secured from a cold call who may or may not want to hire you (and which you spent far too much time just trying to secure an appointment)

or

B) A highly qualified lead referred by a colleague who had previous success with your firm

Everyone wants more of the second kind of warm leads, right? The trick is in getting those business referrals and getting them regularly in order to grow your firm. Fortunately, inbound marketing helps you grow those referrals over time.

Here’s how to get more referrals for your business:

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Forget B2B Or B2C: How Inbound Marketing Is H2H (And Why It Matters)

When is the last time you bought a product or service as a business?

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