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Marketing Strategy & Blogging: Inbound Marketing Tournament Final Two

In our Inbound Marketing Tournament, Marketing Strategy outlasted Social Media to move to the championship game on Monday night. While the number-one seeded team from the East Region has had little trouble with its competition until now, it took a variety of last-second heroics to get past Social Media.

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Guest Blogging Advances To The Inbound Marketing Final Four

Blogging on your website is one way to get found, but Guest Blogging on other websites is a way to drive highly targeted leads right to your doorstep.

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March Madness Reveals The Final Four Top Inbound Marketing Tactics

Over the weekend, eight inbound marketing tactics battled it out to see who would advance to the Final Four in our Inbound Marketing March Madness Tournament.

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Think Like A TV Producer When Adding Inbound Marketing To Traditional Tactics

The last three posts we shared focused on strategy, creating content and making sure that content turns visitors into leads

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Not Getting Leads? Two Things To Do Today To Increase Leads Tomorrow

 You are probably sick and tired of us talking about how different marketing is today than it was even a few years ago. If that’s the case, you are probably one of the few people who still has your sales team making cold calls.

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Why Guest Blogging Is Mandatory For Inbound Marketing

I have written about the power of guest blogging before. But since we just had a series of successful guest blogs for our inbound marketing firm, I thought it would be a good topic to bring up again today.

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Inbound Marketing Needs Guest Blogging To Drive Website Visitors

Today’s inbound marketing requires a publishing effort. That’s right. You have to be published. Not in a magazine or trade journal, but on the blogs your prospects are reading.

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The Anatomy Of A High Performance Inbound Marketing Guest Blog Post

In the spirit of transparency and our continued desire to share best practices with the community of inbound marketing professionals, today we are going to give you a look behind the scenes at Square 2 Marketing.

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Onsite vs. Offsite Search Engine Optimization - What’s The Right Mix?

 
Today, search engine optimization comes in two flavors: onsite and offsite.
 
Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords. You also need to make sure that you have a significant of inbound links from highly respected external websites - that's called offsite SEO.
 
You need to have both to be successful, and finding the right mix has everything to do with analytics and tracking.

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