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Growth-Driven Design Or Inbound Marketing Optimization: Which Is Right?

Knowing The Difference Might Mean Hitting Your Goals Instead Of Missing Them

It’s funny how ideas get momentum. Growth-driven design is something that a lot of people are talking about. Luke Summerfield, the self-proclaimed father of growth-driven design, defines it as a method that minimizes the risks of traditional web design. GDD uses a systematic approach that shortens the time to launch by focusing on real impact and continuous learning and improvement.

To use simple terms, instead of spending four to six months working on a major website re-launch that includes getting every single feature, page and element right, you’ll launch a much smaller site in just 30 days. The launch will include only the “must-have” features, but over time and – this is critical – based on data, you'll add new elements to the site to improve its performance, in terms of visitors and leads.

Who could argue with that?



What's Changed About Inbound Marketing That You Don't Know

Inbound Marketing Changes That Drive Lead Generation 

It took 50 years for marketing to change, but the pace of change over the last 10 years has been lightning fast. That change has accelerated over the past few years, and today a month doesn’t go by at our inbound marketing agency without some changes to the way we deliver services to clients.



3 Ways To Electrify Inbound Marketing With Conversion Optimization

Conversion Optimization Doubles The Results From Inbound Marketing

I’ve been pretty transparent with our excitement about conversion optimization and its impact on our ability to get leads for clients.

Since we started allotting time each month for optimizing our clients inbound marketing programs, we’ve seen site-wide conversion rate lifts of 50-300% for all clients with this service improvement.

The effect that this upgrade has had on lead generation and client results has been monumental. What had once amounted to nice results is now producing amazing results.

If you’re running an inbound marketing program for your company, you should be thinking about how you can add this type of tactic to it.

(By the way, I’ve added a fourth BONUS recommendation – my gift to you today.)



Inbound Marketing Helps You Stop Educating And Start Inspiring

You’ve read this a hundred times (probably at least 50 times on this blog alone): Educate your prospects, and they’ll want to do business with you.

That’s accurate if you want to use inbound marketing to take your business to the next level, but consider upgrading your content and messaging from education to inspiration.