Inbound Marketing Sets The Table For Contextual Search
Back in April, I found this amazing article on the future of search. Aaron Friedman shares how search, mobile and our fascination with apps are driving the future of inbound marketing and, more specifically, how we get our information from the Web.
So, our first prediction for 2016 is that context will finally pass keywords as the main methodology for how you create content, optimize your web pages and get prospects to experience your business. Understanding how potential customers will be interacting with your content is the first step toward getting ready for this context revolution.
Here’s how this bold prediction should be influencing your marketing and sales strategy in 2016.