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A Step To Inbound Marketing — Google Takes A Stand On Website Pop-Ups

Stop Interrupting And Start Earning Your Visitors’ Attention

On January 10, 2017, Google introduced the mobile intrusive interstitial penalty, which penalizes intrusive interstitials that manifest themselves directly after going from the results of a Google mobile search to a specific page. What the heck does “interstitials” mean?

Interstitial ads are full-screen advertisements that obscure the interface of their host application. Usually these ads are displayed at organic transition points in the flow of an application. Often, they freeze for a designated number of seconds before an “X” out opportunity is presented on the screen.

Genius Monkey offers a simple article to explain more about the details, but the short story is you should continue to focus on quality of content and not tricks that interrupt a visitor’s experience on your website. This Search Engine Journal article offers even more details and the picture here illustrates some of what to avoid.

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Inbound Marketing: Google Changes Impact Your Site If It's Not Responsive

Inbound marketing requires a solid flow of new visitors from organic search in order to drive conversions and leads. So, when Google announced that it’s making another major change to its search algorithms, we naturally wanted to make sure that it didn’t conflict with any part of our current methodology.

The good news is that we’re still on the right track. An article courtesy of Google’s own Webmaster Central Blog had the following quote: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Click here to read the entire article.

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How The Latest Google Authorship Changes Open The Window For Blogging

You might have heard that Google decided to remove authorship as a variable that goes into search rankings.

If you’re unaware, click here to read the Forbes article on the most recent change.

More importantly, though, what does this do to our on-site SEO efforts?

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