Inbound - The Blog: The Secrets Behind Click To Close

 

Finally, Google’s Duplicate Content Rules Unraveled And Unwound

Before we start to help you understand how to properly navigate the duplicate content rules, we should first make sure we all understand exactly what qualifies as duplicate content.

VIEW THE FULL POST


 

To Get Found On Google, You Have To Start Asking Questions

A lot has been said about Google’s continual changes and the impact on search. Panda, Penguin, Hummingbird, oh my! Now, Google is obfuscating keyword data, as well. What's next to keep those hardworking marketing people down?

If you read Google’s official blog and dig into its webmaster tools (like we do), then you might be able to see past the blog banter and into the future.

VIEW THE FULL POST




 

Social Media Strategy For Professional Services Firms

You’ve noticed a change in your business. Why is it more difficult?

VIEW THE FULL POST




 

Google Puts A Pin In PR Agencies Who Don’t Practice Inbound Marketing

Google is at it again. While they constantly make changes to their algorithms, their latest change appears to have put a significant dent in the work done by PR agencies.

VIEW THE FULL POST


 

Google Changes Algorithms Again-What Inbound Marketers Need To Know

 Yes, you read that right. Google just rolled out another algorithm update. In fact, this is Google's fourth update in two weeks. To sum up the changes, first was Panda Update 20 on September 27th, then the EMD Update 1 on September 28th, next the Penguin Update 3 on October 5th, and now Top Heavy 2 has rolled out, as of October 9th. If you don’t recall the original Top Heavy update, the long and the short of it is that Google will penalize pages with too many ads “above the fold,” also known as Google’s ‘Page Layout’ algorithm.

VIEW THE FULL POST