2 Billion People Can’t Possibly Be Wrong; Here Is How You Get Access To Them
A lot of businesspeople think Facebook is not for B2B marketing. The issue with that blanket statement is the B2B aspect. Marketing is no longer B2 anything. Today, the best marketing is a person-to-person exercise. People do business with other people, and marketing is quickly becoming a one-to-one effort as opposed to what it has been historically, a one-to-many effort.
Marketers have always known that personalization improves lead generation and overall performance of your marketing, but today it’s gone even further. Marketing needs to be personal. It’s not enough to simply send an email that says “Dear Mike.” Today, I want to see content, offers and messages that recognize me as an individual. I want content that aligns with my persona and content that aligns with the fact that I own a business, live in the suburbs, drive a nice car, have two (almost) grown children and love to cook.