In the Square 2 Marketing lab, we’ve been testing what are commonly referred to as Facebook dark posts.
We’ve been able to get them to work for us and for a select number of B2C clients. So, today, I want to share with you how to take advantage of this new type of social media marketing for your business.
Earlier this year, Facebook changed its algorithms, and traditional Facebook posts have seen their contribution to organic search impact drop dramatically. This means that any progressive inbound marketing agency and its clients must find new ways to use Facebook to drive leads.