Inbound - The Blog: The Secrets Behind Click To Close

 

11 Inbound Marketing Lead-Nurturing Hacks To Improve Conversions

Before I start writing an inbound marketing blog article on a specific topic, I like to look around and see what other people are saying about the subject.

Honestly, I was a little shocked to see what people are writing about lead nurturing. Personalize the email? Track the results? Don’t sell? Come on, is that the best you've got?

Today, I offer you 11 upgrades you can make to your nurturing campaign today. 

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Email Marketing Metrics: What To Check And What To Skip

When executed properly as part of a comprehensive inbound marketing strategy, email marketing provides value to businesses looking to attract and convert leads. Too many businesses, however, carry out their email marketing campaigns haphazardly, leading to declining ROI and poor results.

To achieve optimal results with your email marketing efforts, start with strategy. Too many marketers simply send emails to their lists when they have time, with little thought to what tactics perform best.

The other major way that companies botch their email marketing endeavors is not paying attention to their results. If you don’t know how your emails are performing, you won’t know what changes to make to your email strategy.

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How To Get Your Email Marketing Results To Go From Poor to POW!

Email marketing is, without a doubt, the most overused marketing tactic in the book today. Why? It is one of the easiest for marketers to execute, and it is one of the cheapest, too. However, the combination of those two factors make it one of the most underperforming marketing tactics in play.

The good news is there are ways to improve your email marketing results.
 
Don’t over-email. If you are emailing your prospects, clients or customers more than twice a month, it’s probably too much. Your open and click-through rates are the true measure of whether you are over-emailing or not. If you are looking at open rates under 10%, click-through rates under 1% or opt-out rates over 1%, you are over-emailing your database.

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