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Direct Mail Gets An Upgrade From The USPS: Digital Marketing Plus Or Minus?

Whether Youre Doing Inbound Marketing Or Demand Generation, This Should Get Your Attention

It’s called Informed Delivery™ and it’s a new service from our friends at the USPS. The way it works is participating consumers receive an email containing grayscale images of the outside of their household’s letter-sized mail pieces that will be arriving soon.

The U.S. Postal Service is calling this an unprecedented opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions and insights.” I’m looking at this from both sides (their side and the direct marketer’s side), but I’m also looking at this from the consumer’s side. This might just be my opportunity to block all that unwanted junk mail.

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Digital Marketing Vs. Internet Marketing Vs. Inbound Marketing

This is an updated version of a blog article that was originally published in May of 2013.

Categories are confusing.

Digital marketing, internet marketing, inbound marketing – what’s the difference? And how do business owners, CEOs and marketing managers decide what’s right for their business?

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The Role Of ‘Real-Time’ In The Digital Business Marketplace

The digital business marketplace is constantly being shifted, molded and tweaked with ferocity; dealing with an ever-increasing pace of change is one of the biggest challenges businesses face.

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CMOs Admit: The Data Points To Inbound Marketing As The Future

Every now and then, I like to get connected to the more traditional world of advertising, mostly to see what those people are thinking, writing about and concerned with.

I’m constantly looking for early indicators that they recognize the challenges associated with their business model and what they can do to adjust to the changing world around them.

In Adweek last week, I found the following interesting data points from an Accenture Interactive CMO Study done in 2014. Click here to see the data.

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8 Digital Marketing Ideas Your Business Can’t Afford To Blow Off

You know you’ve ignored certain digital marketing tactics. Admit it. Maybe it's because you don’t understand them completely or maybe it's because you don’t use them personally.

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Inbound Marketing Newsflash: Search Traffic Drops And Social Traffic Doubles

In the past six months, we have noticed that clients have been getting more and more website traffic directly from social media. In fact, some clients are now getting more traffic from social media than from organic search.

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9 Blogging Secrets Proven To Deliver A 10x Increase In Website Visitors

 Most marketing executives, CEOs and entrepreneurs know that blogging is a big part of today’s digital marketing mix. What you might not know is how to create a blog that contributes to an increase in the number of prospects who stop by and visit your website on a daily basis.

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Eight Email Marketing Subject Line Makeovers

 Almost everyone does some type of email marketing these days, but most of the emails I see still need a major makeover.

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Inbound Marketing Needs Guest Blogging To Drive Website Visitors

Today’s inbound marketing requires a publishing effort. That’s right. You have to be published. Not in a magazine or trade journal, but on the blogs your prospects are reading.

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