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ABM, Targeting Tiers And Other Demand Generation Tactics You Need Now

Driving Leads And Awareness Requires Innovative Marketing Techniques; Here Are A Few

As I’ve stated many times in this blog and in all of my speaking sessions, marketing, sales and revenue generation in general have become much more complex. Dramatic changes in your prospects’ behavior are primarily driving this complexity. In short, people go about making a purchase decision in a much different way than ever before.

This means that many of the existing marketing and sales playbooks are ready for the fire pit. One of the most dramatic changes taking place is the way companies reach out to people who don’t know them, who are not yet searching and who might be unaware that a solution exists. While inbound marketing has been a hot topic of conversation over the past few years, today we’re blending inbound and demand generation tactics together to produce better results.

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9 Secrets To Demand Generation No One Is Talking About

Driving Awareness For Your Brand And Creating Demand Requires Strategy

You’re all-in on demand generation. We get it; a lot of people are today. How do you get your message out to as many properly targeted people as possible? We do agree that marketing to people who don’t match your persona won’t produce results, so your demand generation must be properly targeted.

But you don’t want to do what a lot of people are doing — throwing money at the problem, trying everything and hoping something sticks. Instead, use smart and scientific ways to tackle demand generation to produce high-quality leads and results that are sure to get you promoted.

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The Big 3: You Need These New Roles For Revenue Generation Marketing

Demand Generation With Inbound Marketing Tactics Requires These Roles To Produce Results

Youre ready to tackle the complexities of today’s revenue growth challenges. You get it. You know it’s not about marketing or sales; its about revenue. You see how demand generation focuses on getting people aware of your company and you see how inbound marketing earns the attention of people in an active search mode.

But you probably also see that the work needing to get done is complex and requires an entirely new set of skills. It’s highly unlikely that you’ll hire a new graduate, turn them loose and have them immediately building your funnel model, creating content, contributing to your stories, optimizing your website, using technology and impacting results in the first month.

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The Smartest Marketers Do Demand Generation And Inbound Marketing

The Current Environment Requires Both Inbound Marketing And Demand Generation Tactics To Drive Revenue Growth

Yesterday, I tweeted an Ad Age article about Google increasing its ability to block certain ads it deems overtly interruptive. I think it’s safe to say this trend is likely to continue. Ad blockers and companies like Google that have a monetary interest in blocking ads (and driving people to AdWords) are going to make some of our demand generation tactics challenging.

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Top 4 Ways To Engage And Nurture Customers With Retention Marketing

As every business owner knows, it’s much harder to get a client than it is to keep a client. So, to keep your client retention rates high, you must keep your clients happy and engaged.

Most companies use lead nurturing strategies for marketing programs, with the goal of moving prospects through the sales funnel using emails or social media to offer content, promotions and personal touch points. But sometimes we give short shrift to continuing this process once someone becomes a customer. 

The Harvard Business School found that increasing customer retention rates by 5% increases profits by 25% to 95%.

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If You're Doing Demand Generation, Can You Do Inbound Marketing Too?

You Should Do Both For Optimal Lead Generation And Revenue Acceleration

It seems that people are either in the demand generation camp or the inbound marketing camp, but not both. If you have the budget to go after pre-awareness prospects with demand generation tactics and awareness prospects with inbound marketing, why wouldn’t you do both?

When you break it all down, our demand generation agency practice focuses primarily on reaching people who are not aware of you, your company and your products/services, while our inbound marketing agency practice focuses on those people already looking for (and therefore aware of) products/services like yours and getting them to connect with your company.

This means you should have two complementary approaches to marketing. One is not better than the other. It just comes down to what’s right for your company, your budget and your prospects.

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Data-Driven Digital Agency Drives Results, Signs 4 New Clients In March

Inbound Marketing, Marketing Automation, Demand Generation And Lead Nurturing Engagements Are Still Hot

It’s rare that we feature our own successes in the blog. However, the pace of change is quickly accelerating in the marketing and sales area, and it makes sense to share what companies are hiring us to help them with. Their thinking might be important to you as you assess your company’s need to drive your own revenue growth.

This article features four different clients, with four different types of requirements, and explains how we’re helping them meet those requirements along with the thought process those organizations went through to assess their needs and come up with their game plans.

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