Often Neglected, Inbound Marketing To Current Customers Drives Revenue
Almost every inbound marketing program focuses on generating new leads for new customers, but more often than not, this overshadows and ignores the untapped revenue potential hidden in your current customer base.
How many of your customers purchase all of your products or services? Ask any CEO this question, and the answer is usually a pretty low number. This situation represents a significant opportunity to turn your inbound marketing power to current customers in order to generate revenue.
Here are five ways to focus your marketing on customers to help hit your revenue targets.