Existing Customers Are An Often Neglected Source Of Inbound Marketing Revenue
I know, you need more new leads – leads who are ready to buy today, leads who represent your best customers, leads who require no work to close. It’s the rallying cry for all of our clients, and we’re going to deliver. But, when you look closely, it’s not really new leads you need. It’s revenue.
If we’re going to be smart about our marketing efforts, let’s not overlook the low-hanging fruit. You already have the perfect set of prospects, ones who know, like and trust you. They are your existing customers or clients.