Inbound - The Blog: The Secrets Behind Click To Close

 

No One Ever Said Inbound Marketing Was Just For Prospects

Customer Inbound Marketing Can Be Even More Effective

Inbound marketing isn’t just about new prospects. When you bundle inbound marketing with Reality Marketing strategy, you quickly find that revenue generation is at the core of everything we do. Once you start looking at your business from a revenue perspective, customer marketing becomes critical.

Customers are almost always easier to market to than new prospects because they already know you, like you and trust you. The effort becomes more about communicating, creating value and creating an experience that makes them say, “Yes, we need that and let’s get started.”

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3 Brainy Inbound Marketing Campaigns For Customers

Existing Customers Are An Often Neglected Source Of Inbound Marketing Revenue

I know, you need more new leads – leads who are ready to buy today, leads who represent your best customers, leads who require no work to close. It’s the rallying cry for all of our clients, and we’re going to deliver. But, when you look closely, it’s not really new leads you need. It’s revenue.

If we’re going to be smart about our marketing efforts, let’s not overlook the low-hanging fruit. You already have the perfect set of prospects, ones who know, like and trust you. They are your existing customers or clients.

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Inbound Marketing Works For Current Customers, Too

Often Neglected, Inbound Marketing To Current Customers Drives Revenue

Almost every inbound marketing program focuses on generating new leads for new customers, but more often than not, this overshadows and ignores the untapped revenue potential hidden in your current customer base.

How many of your customers purchase all of your products or services? Ask any CEO this question, and the answer is usually a pretty low number. This situation represents a significant opportunity to turn your inbound marketing power to current customers in order to generate revenue.

Here are five ways to focus your marketing on customers to help hit your revenue targets.

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